The traditional latte is elevated with sleep-enhancing benefits
Implications - The standard function of lattes, to perk people up and get them ready for the day, has been transformed to also offer the complete opposite function – aiding in stress reduction and the enhancement of sleep. The seemingly antithetical nature of a latte aiding in sleep speaks to consumers who seek experiential food products, while simultaneously catering to those seeking enhanced functionality in the products they purchase.
Workshop Question - Conceptualize transforming an aspect of your product/service to enhance and/or change its primary function.
Trend Themes
1. Functional Foods - Consumers are seeking experiential food products that offer health benefits beyond basic nutrition.
2. Adaptogens and Superherbs - Nourishing lattes featuring adaptogens and superherbs offer ways to regulate stress and enhance daily performance.
3. Anti-inflammatory Ingredients - Inflammation-fighting ingredients such as turmeric and ginger are being incorporated into lattes for their numerous health benefits.
Industry Implications
1. Food and Beverage - Industry professionals should consider incorporating adaptogens and superherbs into food and beverage formulations to cater to the current health-focused consumer demand.
2. Herbal Supplements and Remedies - A natural extension to the rise of adaptogens, offering lattes enriched with natural herbs and supplements can help to promote consumer health goals.
3. Sustainable and Biodegradable Packaging - As eco-friendly initiatives increase, businesses should aim to use sustainable packaging options that appeal to the conscious consumer's values.
