Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
Laura McQuarrie — June 8, 2017 — Lifestyle
References: sugarfina & hellogiggles
Sugarfina recently released the results of its collaboration with George Clooney’s tequila brand, Casamigos, which now gives consumers the chance to treat themselves with tequila-infused grown-up sweets.
The four-piece collection includes three individual candy boxes, as well as a large, menu-shaped Candy Bento Box that includes all the assorted candies in Shake Your Margarita, Give It a Shot and Paloma, Por Favor. These candies play up flavors like sour grapefruit, lime, agave and chocolate, all of which have a "liquid center of real alcohol." As such, these grown-up sweets from Sugarfina require that consumers be of the legal drinking age to make a purchase.
To playfully present the tequila-infused treats in photos, the brands styled them as cocktail garnishes, which is an idea that could easily be borrowed by those who purchase these sophisticated, yet playful sweets.
The four-piece collection includes three individual candy boxes, as well as a large, menu-shaped Candy Bento Box that includes all the assorted candies in Shake Your Margarita, Give It a Shot and Paloma, Por Favor. These candies play up flavors like sour grapefruit, lime, agave and chocolate, all of which have a "liquid center of real alcohol." As such, these grown-up sweets from Sugarfina require that consumers be of the legal drinking age to make a purchase.
To playfully present the tequila-infused treats in photos, the brands styled them as cocktail garnishes, which is an idea that could easily be borrowed by those who purchase these sophisticated, yet playful sweets.
Trend Themes
1. Tequila-infused Candies - Opportunity for brands to collaborate and create innovative products that combine popular alcoholic beverages with traditional sweets.
2. Grown-up Sweets - Growing market for sophisticated confectionery products that target adult consumers and provide unique flavor experiences.
3. Playful Presentation - Opportunity for brands to enhance the visual appeal of their products through creative styling and thematic imagery.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to develop and market innovative candy products that cater to the adult consumer segment.
2. Alcoholic Beverages - Opportunity for alcoholic beverage companies to diversify their product offerings by incorporating their beverages into confectionery products.
3. Food Photography and Styling - Opportunity for professionals in the food photography and styling industry to collaborate with brands in creating eye-catching and appealing visuals for their products.
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