Sun protection products come in over-the-top, in-vogue formulations
Implications - Sunscreen products are adopting unique, trendy formulations and aesthetics in order to appeal to younger consumers. The in-vogue nature of these products appeals to aspects of North American youth and young adult culture like "festival season," and as such, they prove to be relevant in both distinction and function.
Workshop Question - How can your brand better adapt to generational movements?
Trend Themes
1. Trendy Sunscreen Formulations - In-vogue sunscreen products are adopting unique, trendy formulations and aesthetics, making sunscreen more fun and appealing to younger consumers.
2. Glitter and Rainbow Color Sunscreen - Sunscreen products are incorporating glitter and rainbow colors which have proven to be eye-catching and relevant to aspects of North American youth culture like ‘festival season’.
3. Solid Stick Format - Consumers are turning to stick formats across personal care and cosmetics for mess-free applications, prompting brands like Supergoop to create hydrating, solid oil stick sunscreen products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has seen an increase in sunscreen products with trendy formulations, glitter, and rainbow colors to appeal to younger consumers for ease of application and fun.
2. Fashion - Sunscreen products are becoming part of fashion and festival culture thanks to glitter, rainbows, and unique formulations which offer protection while standing out in crowds.
3. Outdoor and Sporting Goods - Sunscreen products are perfect for outdoor activities, with water-resistant options available in stick and spray formats for easy application when hiking, swimming or playing sports.
