Coffee creamers are leveraging additional benefits to appeal to healthy consumers
Implications - Through the incorporation of ingredients like collagen, creamers are turning coffees into beverages packed with nutritional benefits. By elevating the functions of these overlooked food items, brands are able to create a point of distinction for themselves among health-conscious consumers in a highly saturated market.
Workshop Question - How can your brand incorporate additional value into your products or services?
Trend Themes
1. Functional Coffee Creamers - Brands are incorporating additional nutritional benefits into coffee creamers to appeal to health-conscious consumers.
2. Specialty Diet Coffee Creamers - Brands are creating creamers that cater to specific diets such as ketogenic, paleo, and plant-based diets.
3. Herbal and Spice Coffee Creamers - Brands are incorporating herbs and spices such as turmeric and cinnamon into coffee creamers to provide anti-inflammatory and antioxidant benefits.
Industry Implications
1. Food and Beverage Industry - Companies can innovate in the coffee creamer space by developing creamers with unique flavors, ingredients, and nutritional benefits to appeal to health-conscious consumers.
2. Wellness Industry - Coffee creamers can be developed as part of a holistic wellness plan to provide additional nutritional and functional benefits to consumers.
3. Travel Industry - Coffee creamers can be designed for portability, allowing frequent travelers to enjoy their coffee while on the go without compromising on dietary restrictions and preferences.
