Stuffed breakfast options receive a slight twist with uniquely flavored fillings
Implications - Moving beyond the traditional breakfast fillings, brands are adapting classic offerings with flavorful twists to surprise and delight their consumers. Swapping regular cream cheese for spicy alternatives and over-the-top combinations, brands are adapting their morning fares with options that add more kick to the morning routine. Utilizing unconventional spices and fillings, these products not only offer more cultural variety but they also showcase a more convenient way to enjoy complex meals, on-the-go.
Workshop Question - How could you change or adapt your product offerings to add more of an experiential twist to the consumption experience?
Trend Themes
1. Flavorful Twists - Brands are adapting classic breakfast offerings with flavorful twists to surprise and delight their consumers.
2. On-the-go Convenience - New food releases serve consumers who need options that can be enjoyed while on-the-go or without packaging.
3. State Fair-inspired Desserts - As state fair-inspired deep-fried treats continue to trend, fast-food chains are serving up their own versions of the classic desserts.
Industry Implications
1. Food and Beverage - Innovation in the Food and Beverage industry centers around offering convenient, exotic new flavors that can be easily consumed in handheld formats.
2. QSR - Quick-service restaurants have an opportunity to create unique, handheld food offerings that cater to on-the-go consumers looking for new flavor experiences.
3. Snack Foods - Snack food companies can develop and market new products that cater to consumers looking for on-the-go food options that offer convenience and exotic new flavors.
