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Circulatory Beverage

Nutritious beverages tout their ability to regulate blood pressure

Implications - It is known that certain foods are able to regulate blood pressure for those who experience hypertension, and beverages are now being curated with these ingredients as a way to sell their ability to resolve this health concern. These products go further than touting their "healthy" nature, instead offering tangible functions that health-conscious consumers can get on board with.
Workshop Question - How can your brand highlight specific functions in its products/services, and avoid marketing jargon in the process?
Trend Themes
1. Functional Ingredients - The use of functional ingredients, such as matcha green tea, beetroot, turmeric, and Aronia berry is becoming more popular in the creation of nutritious beverages.
2. Anti-inflammatory Properties - Anti-inflammatory properties are being sought after by consumers leading to the creation of vegan anti-inflammatory lattes that work as a natural remedy for those experiencing joint or muscle pain.
3. Specific Health Benefits - Beverages are being designed to offer specific health benefits such as regulating blood pressure, promoting healthy glucose levels, stabilizing blood pressure and supporting healthy cholesterol levels.
Industry Implications
1. Functional Food & Beverages - The functional food and beverage industry offers an opportunity to meet the increasing demand for beverages with specific health benefits.
2. Animal-free Products - The vegan hot drink industry offers a growth opportunity for those creating animal-free products with anti-inflammatory properties.
3. Natural Sweeteners - The natural sweetener industry presents an opportunity for development in the production of low-calorie beverages without added sugars.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
76,167 Total Clicks
Date Range:
Sep 16 — Sep 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Health-Focused Sparkling Beverages
Health-Focused Sparkling Beverages
Cardiovascular Sparkling Water is a Unique Drink for Well-Being
There are now many sparkling beverages on the market that have been introduced as better-for-you, flavorful alternatives to soda, but ‘Cardiovascular Sparkling Water’ from Infuse Your... MORE
Beet-Based Sport Shots
Beet-Based Sport Shots
The 'Beet It' Sport Shots Offer an All-Natural Way to Intake Nitrate
While there are many energizing shot-sized beverages that are ideal for supporting one’s performance during physical activities, the Sports Shots from Beet It are said to be “the only 100%... MORE
Vegan Anti-Inflammatory Lattes
Vegan Anti-Inflammatory Lattes
These Lattes Can Benefit People with Arthritis or Joint Pain
Those with arthritis or joint pain are being offered a delicious new remedy that’s as beneficial as it is aesthetically pleasing - the colorful anti-inflammatory lattes being served up at a... MORE
Minty Matcha Recovery Powders
Minty Matcha Recovery Powders
The T-Tox Matcha Acts as a Natural Metabolism Booster
Finding a way to naturally increase one’s metabolism became much simpler thanks to the T-Tox Matcha Recovery Powders that are designed to use the holistic properties of green tea to provide... MORE
Antioxidant Plum Nectars
Antioxidant Plum Nectars
Nutrafruit's Queen Garnet Nectar is a Versatile Sweetener
This antioxidant-rich plum nectar from Nutrafruit is bottled like a beverage as it can be consumed straight out of the bottle, or mixed into mineral water, as well as drizzled over snacks like... MORE
Aronia Berry Beverages
Aronia Berry Beverages
Tohi Ventures' Low-Calorie, Antioxidant Drinks are Sweetened by Monk Fruit
Tohi Ventures recently introduced Tohi as an all-new line of Aronia berry-based beverages, which share the functional benefits of the antioxidant-rich ingredient. The Tohi canned ready-to-drink... MORE

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This Philips Recipe is an Appetizer Option That is Tasty and Easy to Make
Mung Bean Beverages
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