Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone.
Workshop Question - Conceptualize a collaborative product/service your brand could create with a business in a similar industry to yours.
Trend Themes
1. Co-branded Food Products - Collaborations between recognizable food brands serve to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone.
2. Spicy Flavors in Fast Food - There is a growing demand for hotter and more flavorful options at fast food chains.
3. Co-branded Desserts - Hybrid desserts and snacks are becoming increasingly popular, often with leading brands joining forces to create unique and indulgent product offerings.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on the trend of co-branded spicy foods by creating unique and flavorful new menu items.
2. Snack Food Industry - The snack food industry can benefit from the trend of co-branded dessert offerings by partnering with leading dessert brands to create new hybrid products.
3. Ice Cream Industry - Ice cream brands can expand their product offerings by collaborating with coffee brands to create new coffee-flavored ice cream products.
