Skincare masks are created for on-the-go indulgence
Implications - As an expression of elevated convenience culture, brands are releasing skin care masks that have been adapted in format and formulation to be used on-the-go, and on top of makeup. Extending beyond portability, these masks are meant to serve as a skincare indulgence that fit seamlessly into one's daily routine, without requiring that the user starts with a clean face. The prevalence of products like dry face masks speaks to the increased expectation many consumers have for brands to fulfill their highly specific needs throughout the day, coupled with a desire for hyper-convenient products.
Workshop Question - What out-of-home opportunity could your brand tap into to deliver a heightened level of convenience for your consumer?
Trend Themes
1. On-the-go Skincare Masks - The trend of on-the-go skincare masks is driven by consumer demand for elevated convenience culture and personalization.
2. Dry Sheet Masks - The rise of dry sheet masks reflects an increasing desire for innovative textures and the need for a mess-free, more convenient experience.
3. Infused Jelly-like Sheet Masks - Jelly-like sheet masks infused with new ingredients and textures are shaking up the beauty industry by creating a new way to engage consumers in the self-care category.
Industry Implications
1. Skincare - Innovative technologies and ingredients are driving new product offerings that are transforming the skincare industry.
2. Consumer Packaged Goods - The convenience trend is reshaping traditional categories to become more portable, personalized and sustainable.
3. E-commerce - The rise of direct-to-consumer beauty brands is enabling new entrants to serve niche audiences with high-quality products, instructional videos and augmented reality technology.
4 Featured, 34 Examples:
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Date Range:
Jan 17 — May 18
Trending:
Warm
Consumer Insight Topics:
