The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
Michael Hemsworth — February 1, 2018 — Lifestyle
References: crispincider & foodbev
The popularity of hard cider drinks is increasing across the United States as consumers seek out a different libation to casually enjoy, which is seeing brands respond with new products like the Crispin Cider Company 'Crispin Rosé.'
Crafted from a blend of apple and pear juices, the cider is infused with hibiscus and rose petals to help the libation attain the premium pink color that it highlights. The gluten-free drink has been created by the MillerCoors-owned brand in response to the rise of rosé wines and ciders as consumers shift away from mainstream beers towards more artisanal libations.
The Crispin Cider Company 'Crispin Rosé' was explained by VP of Brand Marketing at MillerCoors, Ashley Selman, when she said, "We know there’s a high correlation between wine and cider drinkers, and with the introduction of Crispin Rosé, we believe we’re bringing the best of both worlds to this group. Crispin Rosé combines the beautiful appearance of rosé with the crispness, refreshment and shareable nature of a cider."
Crafted from a blend of apple and pear juices, the cider is infused with hibiscus and rose petals to help the libation attain the premium pink color that it highlights. The gluten-free drink has been created by the MillerCoors-owned brand in response to the rise of rosé wines and ciders as consumers shift away from mainstream beers towards more artisanal libations.
The Crispin Cider Company 'Crispin Rosé' was explained by VP of Brand Marketing at MillerCoors, Ashley Selman, when she said, "We know there’s a high correlation between wine and cider drinkers, and with the introduction of Crispin Rosé, we believe we’re bringing the best of both worlds to this group. Crispin Rosé combines the beautiful appearance of rosé with the crispness, refreshment and shareable nature of a cider."
Trend Themes
1. Increasing Popularity of Hard Ciders - Opportunity for brands to create unique and premium cider flavors infused with botanicals like hibiscus and rose petals.
2. Shift Towards Artisanal Libations - Emphasizing on the rise of rosé wines and ciders as consumers move away from mainstream beers, giving an opportunity for craft cider brands to cater to this market.
3. Convergence of Wine and Cider Drinkers - Creating a potential market for hybrid products that combine the characteristics of both wine and cider, such as the Crispin Rosé.
Industry Implications
1. Hard Cider Industry - Innovative cider companies can capitalize on the growing consumer interest by experimenting with new flavors and infusion techniques.
2. Craft Beverage Industry - Opportunity for craft beverage makers to offer unique and refreshing alternatives to mainstream beers, appealing to consumers seeking more artisanal libations.
3. Wine Industry - Wine producers can explore the cider market and develop hybrid products that combine the popularity and aesthetics of rosé wine with the crispness and refreshment of cider.
5.7
Score
Popularity
Activity
Freshness
