Traditional breakfast foods are enhanced via color and design
Implications - To-go breakfast foods are more frequently relying on aesthetics in order to appeal to a broader range of consumers. Rather than simply reiterate these products' healthy qualities in order to establish a perception of reliability among consumers, the focus on vibrancy and design is able to appeal to consumers who are just as likely to trust products and brands based on aesthetic appeal.
Workshop Question - Briefly conceptualize an elevated visual design, in logo, campaign or product, that your brand could use to enhance consumer perception and engagement?
Trend Themes
1. Aesthetic Food - There is an increased focus on aesthetically appealing breakfast food to attract consumers.
2. Convenient Breakfast - Single-serve breakfast cups appeal to busy consumers looking for a quick meal.
3. Unicorn Trend - The ongoing unicorn trend is being applied to breakfast foods, particularly grits.
Industry Implications
1. Food Industry - Brands can capitalize on the trend for aesthetically pleasing breakfast food, creating shareable content with visually appealing designs.
2. Convenience Food Industry - Single-serve breakfast cups appeal to busy consumers looking for a quick, easy-to-prepare meal on-the-go.
3. Hospitality Industry - Restaurants, cafes, and hotels can offer unicorn trend breakfast options to attract customers with a fun new take on a classic dish.
4 Featured, 36 Examples:
60,407 Total Clicks
Date Range:
Sep 17 — Apr 18
Trending:
Mild
Consumer Insight Topics:
