Temporary hair coloring changes from representing rebellion, to Instagram-worthy
Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics.
Workshop Question - How could your brand transform and revitalize one of its more dated products/services?
Trend Themes
1. Temporary Hair Tints - Embracing non-committal color as a trend, temporary hair tints are appealing to millennials and Gen Z.
2. Low-commitment Hair Color Options - Consumers are seeking extremely low-commitment, transformative color options like heat-activated, at-home, and phosphorescent hair colors.
3. In-shower Watercolors - Emphasizing on-the-go convenience and natural-looking aesthetics, in-shower watercolor tints offer consumers a cost-effective, temporary way to explore hair color.
Industry Implications
1. Beauty and Personal Care - Brands that offer an expanded range of color options or create niche-specific products align with the changing views of hair color amongst younger demographics.
2. Retail - Retailers can partner with strongly branded hair vendors to create in-store events or seasonal showcases.
3. Marketing and Advertising - A marketing strategy around a new product launch of innovative, temporary hair dye lines has the potential to be digital-focused, in addition to highlighting the product's use in festival and event settings.
