This New Camper Campaign Promotes the Brand's 'Helix' Model
Riley von Niessen — March 23, 2018 — Fashion
References: camper & fuckingyoung.es
Camper, a footwear brand that's based in Mallorca, Spain, recently came out with a new model called the 'Helix,' which boasts a simple and refined design that comes in a range of vivid colorways.
To promote the new style, Camper released a new editorial that highlights the sneakers, with male models sporting them in accessory to brightly colored ensembles. What's most interesting about the editorial are the backgrounds that the models pose in front of however, with each shot filled with statement geometric props and dreamy purple clouds. These colorful backgrounds help to highlight the colors on the sneakers, which include bright hues of orange, ocean blue, and more. In addition to these colorful designs are more minimalist black and white variations.
To promote the new style, Camper released a new editorial that highlights the sneakers, with male models sporting them in accessory to brightly colored ensembles. What's most interesting about the editorial are the backgrounds that the models pose in front of however, with each shot filled with statement geometric props and dreamy purple clouds. These colorful backgrounds help to highlight the colors on the sneakers, which include bright hues of orange, ocean blue, and more. In addition to these colorful designs are more minimalist black and white variations.
Trend Themes
1. Sustainability in Sneaker Design - Camper brand may lead the way in simple and refined shoe design that comes in a range of vivid colorways with eco-friendly materials.
2. Geometric Props for Brand Campaigns - Brands should incorporate statement geometric props as part of their campaign efforts to bring attention to their products.
3. Minimalist Clothing Line - Camper's minimalist black and white sneaker variations offer innovative opportunities for simplicity and versatility in fashion design for mass consumption.
Industry Implications
1. Sustainable Footwear - The footwear industry should integrate eco-friendly elements in sneaker design for conscious fashion consumers.
2. Visual Advertisements - The advertising industry should incorporate statement geometric props in promoting brands offering a fresh and innovative look to their campaigns.
3. Fashion Design - Incorporating minimalism in clothing lines like Camper's new black and white sneaker variations can pave the way for avant-garde people in the fashion industry.
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