Joeywears Underwear Promise a More Comfortable Fit and Less Sweat
Michael Hines — July 8, 2017 — Eco
References: kickstarter & producthunt
JoeyWears underwear is designed to solve two common problems men face when wearing underwear. The first is having to adjust their private parts to fit snugly and the second involves excess sweat. JoeyWears underwear eliminates these issues with a unique design and fabric sourced from Austrian beech trees. The company calls the pouch at the front of its underwear a "JoeyPouch." It's designed to provide a man's members more space and comfort. There are two types of JoeyWears underwear, one for everyday use and another meant for those engaging in more active activities. The difference between the two is in the design of the JoeyPouch itself.
In addition to offering improved comfort and support the folks behind JoeyWears underwear tout the eco-friendly qualities of its tree-based fabric. The makers of the undies have taken to Kickstarter where they've already exceeded their funding goal.
In addition to offering improved comfort and support the folks behind JoeyWears underwear tout the eco-friendly qualities of its tree-based fabric. The makers of the undies have taken to Kickstarter where they've already exceeded their funding goal.
Trend Themes
1. More Comfortable Fit - Disruptive innovation opportunity: Develop undergarments with enhanced ergonomic designs to provide more comfort and support to users.
2. Eco-friendly Fabric - Disruptive innovation opportunity: Explore sustainable materials like tree-based fabric to create environmentally friendly clothing and promote eco-consciousness.
3. Specialized Undergarments - Disruptive innovation opportunity: Design specialized undergarments tailored for specific activities or needs, such as active underwear for sports or high-impact activities.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Revolutionize the apparel industry by incorporating innovative designs and materials to provide enhanced comfort and functionality to consumers.
2. Sustainable Fashion - Disruptive innovation opportunity: Tackle sustainability concerns in the fashion industry by adopting tree-based fabrics and other environmentally friendly materials in clothing production.
3. Sportswear - Disruptive innovation opportunity: Create specialized sportswear with unique features and designs to optimize performance and comfort for athletes and active individuals.
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