Music manufacturers focus on vintage motifs for consumers seeking authenticity
Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Workshop Question - Where can you incorporate reverence for the brands who came before yours in order to demonstrate authenticity and expertise to consumers?
Trend Themes
1. Vintage Motifs - Musical instruments feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features.
2. Hybrid Synthesisers - Next-generation synthesizers blend analog sound creation techniques with digital capabilities that allow musicians to recreate the sounds made famous by vintage organs and keyboards.
3. Retro Modern Design - Old-school design and modern technology work brilliantly together in the world of musical instruments.
Industry Implications
1. Musical Instruments - Companies in the musical instrument industry could consider incorporating vintage motifs, hybrid synthesisers, and retro modern design in their products, for customers seeking authenticity.
2. Music Education - Educational institutions that teach music could put more emphasis on training musicians to make music using hybrid synthesisers.
3. Sound Engineering Software - Companies that develop sound engineering software could work on integration with hybrid synthesisers, enabling musicians to recreate and manipulate sound in innovative ways.
