The DigiTour Fan Club Shares Social Media and Music Festival Updates
Jana Pijak — January 13, 2016 — Life-Stages
References: thedigitour
The DigiTour Fan Club celebrates the teen-focused social media festival. The immersive event is home to a myriad of social media workshops and exclusive performances that are handpicked by fans on web platforms like Vine and Instagram. Appealing to a Gen Z demographic, DigiTour is the place to be if looking to connect with your favorite teen web influencers.
Members of the DigiTour Fan Club don't only get access to a copy of Digi Mag -- a resource for festival news and teen celebrity updates -- but will also be added to a VIP list that allows them to purchase festival tickets before the public. Moreover, members of this online festival community will also have access to exclusive offers, discounts and behind-the-scene videos of their favorite DigiTour events along with surprise gifts and collectible merchandise care packages.
While online fan clubs are nothing new, this teen festival community is reflective of Gen-Z's entrepreneurial nature and explores how something as entertaining as social media can ultimately lead to a lasting career.
Members of the DigiTour Fan Club don't only get access to a copy of Digi Mag -- a resource for festival news and teen celebrity updates -- but will also be added to a VIP list that allows them to purchase festival tickets before the public. Moreover, members of this online festival community will also have access to exclusive offers, discounts and behind-the-scene videos of their favorite DigiTour events along with surprise gifts and collectible merchandise care packages.
While online fan clubs are nothing new, this teen festival community is reflective of Gen-Z's entrepreneurial nature and explores how something as entertaining as social media can ultimately lead to a lasting career.
Trend Themes
1. Virtual Music Festivals - The popularity of teen-focused virtual music festivals as a result of a pandemic offers opportunities for creating unique digital experiences that allow fans to connect with their favorite artists from the comfort of their homes.
2. Social Media-based Fan Communities - The rise of social media-based fan communities opens up opportunities for developing innovative engagement strategies that facilitate increased interaction between brands and their target audience.
3. Exclusive Content for Fans - The trend towards providing exclusive content and experiences to online fan groups offers opportunities for brands to create loyalty and build long-term relationships with customers.
Industry Implications
1. Entertainment Industry - The entertainment industry can create more virtual events and invest in technology that allows for more immersive virtual experiences that connect performers and fans in real-time.
2. Social Media Industry - The social media industry can build communities and platforms that engage fans in more meaningful ways beyond the traditional 'like' and 'share' buttons.
3. Marketing Industry - The marketing industry can leverage social media as a channel for engaging customers and building brand loyalty by providing exclusive content, discounts, and experiences to online fan communities.
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