Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
Jana Pijak — March 10, 2016 — Life-Stages
References: youtube
Teen artist Autumn de Forest stars in Nordstrom Kids' latest campaign for 2016. The 14-year-old painter describes her creative process in the ad and tells viewers how she got started with her artistic pursuits. Whether dancing to her favorite songs or singing along to them, the artist is deeply connected to music and describes it as a must-have during her painting sessions.
She also goes on to suggest that art is not often easy and that any creative project can have its ups and downs. Aiming to empower young viewers, the artist explains that determination and a passion for the arts is what keeps her going.
Autumn de Forest is not only already a best-selling artist but has also been featured on various tween television programs including those by the Discovery network. Nordstrom's decision to feature the artist is one that helps them make a stronger connection with younger audiences. Appealing to Generation Z members, the retailer's latest commercial promotes fashions in an authentic way and most importantly, uses the voice of a teen influencer to send a powerful message.
She also goes on to suggest that art is not often easy and that any creative project can have its ups and downs. Aiming to empower young viewers, the artist explains that determination and a passion for the arts is what keeps her going.
Autumn de Forest is not only already a best-selling artist but has also been featured on various tween television programs including those by the Discovery network. Nordstrom's decision to feature the artist is one that helps them make a stronger connection with younger audiences. Appealing to Generation Z members, the retailer's latest commercial promotes fashions in an authentic way and most importantly, uses the voice of a teen influencer to send a powerful message.
Trend Themes
1. Teen Artistry Empowerment - The use of teen artists to promote brands empowers a younger demographic to have a voice in the industry.
2. Cross-industry Influencer Collaborations - Collaborations between young, influential artists and various industries can lead to new and innovative campaign strategies.
3. Authenticity in Retail Branding - Using the voice of a young influencer in advertising can create an authentic connection with younger audiences.
Industry Implications
1. Retail - The use of young influencers in retail advertising campaigns can create an authentic connection and empower younger generations to engage with the brand.
2. Art and Design - Cross-industry collaborations between young artists and other sectors can facilitate the exploration of new materials, techniques, and markets.
3. Entertainment and Media - Collaborations with young artists can create innovative and engaging content for television, streaming services, and other forms of media.
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