Consumers skip wait times by ordering ahead with innovative apps
Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity.
Workshop Question - How can you make the consumer's path to purchase more intuitive through technology?
Trend Themes
1. Pre-ordered Service Apps - Companies are simplifying the dining experience by allowing customers to pre-order and pay for their meals ahead of sitting down, eliminating long wait times.
2. Fast-lane Apps - The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible.
3. Promotional Apps - Chain restaurants are rewarding new mobile app downloads with free food promotions.
Industry Implications
1. Food Industry - The food industry is adapting to busy schedules and shorter lunch times with pre-ordered dining apps.
2. Retail Industry - Retail industry can benefit from the footwear availability app that allows shoe enthusiasts to reserve shoes before they are officially available in store.
3. Hospitality Industry - Hospitality industry can adopt line-skipping dining apps, allowing customers to get in line remotely in order to completely avoid a wait upon arrival.
