Organic teas are enhanced with flavorful floral elements
Implications - Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate.
Workshop Question - What's a fresh change you could make to your core product that would intrigue your target consumer without straying too far from what they love about your offering?
Trend Themes
1. Flower-based Tea - As more tea brands incorporate unique flower-based ingredients, there is room for innovation in creating new compelling flavors or reincarnating ancient, lesser-known blends
2. Eye-catching Tea Packaging - Bold, artistic designs are becoming more popular in tea packaging, creating an opportunity for designers to experiment with inspired visuals and dynamic color schemes
3. Herbal Remedies & Superfoods - Consumers are looking to ancient remedies and holistic medicine to improve overall health, leading to more herbal and superfood-based products hitting the market
Industry Implications
1. Food & Beverage - Food and beverage companies should consider borrowing from these trends to spice up their offerings with vibrant packaging or incorporating unique ingredients to create more compelling products
2. Design - Branding and design professionals should take inspiration from eye-catching tea packaging designs and create designs that communicate clear product value and stand out on store shelves
3. Wellness - Holistic wellness brands can look to incorporate more superfoods and ancient remedies into their products to meet the growing demand for natural remedies and supplements
