Subscription products are hand-chosen by experts and celebs for prestige
Implications - Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige. Offering products and services that are hand-picked by celebrities and experts in the field, brands are utilizing pop culture fandom to not only create buzz, but also to increase customization.
Workshop Question - How can your brand achieve the endorsement of public figures in order to expand its reach?
Trend Themes
1. Celebrity Curated Subscriptions - Expertly curated subscription services featuring products and services picked by celebrities.
2. Natural Cosmetic Subscriptions - Subscription services featuring natural and organic beauty products, created as a response to the increasing concerns around the chemicals in beauty products.
3. Vinyl Subscription Services - Subscription services that offer vinyl records allowing to discover new artists in electronic dance music genres.
Industry Implications
1. Celebrities and Pop Culture - Brands are utilizing pop culture fandom to create buzz and to increase customization.
2. Subscription Services - Subscription industry is being disrupted through the introduction of expert curation services that infuse a sense of prestige and personalization in the consumer experience.
3. Fashion and Activewear - Subscription services that challenge established players and disrupt existing markets through offering casual athletic wear and creative rapper platforms.
7 Featured, 60 Examples:
297,262 Total Clicks
Date Range:
Mar 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
