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Influencer Entrepreneur

Social influencers turn to online platforms for guidance and growth

Implications - The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks.
Workshop Question - In what way could you leverage the idea of co-creation via social media to better target or relate to your consumer?
Trend Themes
1. Rise of Social Media Celebrities and Influencers - The rise of social media has resulted in the social media celebrity, for whom there are now talent agencies that solely represent famous YouTubers and bloggers.
2. Emergence of Video Subscription Services - Vessel Video is a new YouTube competitor that offers curated content and better perks for content creators, allowing content producers to create valuable businesses built for Internet audiences.
3. Growing Need for Video Management Tools - Video management tools like Epoxy help streamline content by offering social media management and scheduling tools, allowing creators to interact with their fans more consistently on a variety of platforms.
Industry Implications
1. Social Media and Influencer Management Platforms - Platforms designed to help users learn how to grow and manage their influence, which reflects the emerging importance of social media celebrities and influencers.
2. Video Marketing and Monetization Services - With YouTube content creators leveraging their millions of viewers into a lucrative career, online video monetization has become a focus for advertising revenue and potential subscription services.
3. Content Creation and Marketing Management Tools - As content-focused marketing approaches become more popular, there is a growing need for integrated marketing calendars and streamlined video publishing and social media management tools.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
111,008 Total Clicks
Date Range:
Jan 14 — Jul 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filledCustom AR-Building Platforms
Custom AR-Building Platforms
CraftAR is an Augmented Reality Platform for Content Creation
Catchoom’s CraftAR is an innovative augmented reality platform that helps brands and agencies create completely custom augmented reality experiences from any browser. It’s no secret that... MORE
Integrated Marketing Calendars
Integrated Marketing Calendars
The Evernote & CoSchedule Colab Results in a Content Creation Tool
A collaboration between note-taking app Evernote and marketing calendar company CoSchedule turns the app into a content creation tool. Now that CoSchedule integrates with Evernote, marketers can plan,... MORE
Video Subscription Services
Video Subscription Services
Vessel Video Provides Incentives for Its Content Creators
The Vessel video platform launched by Hulu’s Former CEO Jason Kilar is a new YouTube competitor that offers more curated content and better perks for content creators. In terms of what a... MORE
Corporate Video Subscriptions
Corporate Video Subscriptions
This YouTube Network Shows New Venues in Online Video Monetization
Following DreamWorks’s acquisition of YouTube network AwesomenessTV, Hearst just bought a 25% stake, clearly gunning for online video monetization. Once just a place were people could upload... MORE
YouTube Channel TV Shows
YouTube Channel TV Shows
Maker Studios is Producing TV Specials Featuring YouTube Talent
As far as multichannel networks go on YouTube, they don’t come much bigger than Maker Studios. With its decision to develop TV specials featuring digital YouTube talent, Disney-owned Maker... MORE
Video Content Management Tools
Video Content Management Tools
The Epoxy Video Publishing Platform Makes Life Easier for YouTubers
Now that being a YouTuber (a professional YouTube video maker) is a viable career option, many who upload video content to the web on a regular basis would benefit from a Hootsuite-like tool in the... MORE

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