Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Workshop Question - If you had to create a low-tech but highly immersive experience to bring your brand to life, what would that look like?
Trend Themes
1. Branded Pop-up Bars - Temporary, themed bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic.
2. Direct-to-consumer Marketing Experiences - Alcohol brands use direct-to-consumer marketing experiences to incite a meaningful brand-customer relationship.
3. Pop-up Philanthropic Bars - Philanthropic bars donate 100% of their proceeds to local charities, appealing to consumers who want to have a good time and give back to the community.
Industry Implications
1. Hospitality - Temporary, themed bars can be used as an important tool for reaching out to target demographics and provide an experience-based fashion that doesn't rely on digital accessibility.
2. Ecommerce - Amazon is using a pop-up bar to showcase the alcoholic drinks that may be purchased through its online ecommerce platform, providing Amazon customers with a unique offline experience.
3. Charity - Pop-up philanthropic bars donate a portion or 100% of their proceeds to local charities, appealing to consumers who want to have a good time and give back to the community while generating buzz for a brand.
8 Featured, 67 Examples:
889,543 Total Clicks
Date Range:
Jul 15 — Oct 17
Trending:
Hot
Consumer Insight Topics:
