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Pop-Up Bars

Alcohol brands reach out to consumers directly with temporary, themed bars

Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Workshop Question - If you had to create a low-tech but highly immersive experience to bring your brand to life, what would that look like?
Trend Themes
1. Branded Pop-up Bars - Temporary, themed bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic.
2. Direct-to-consumer Marketing Experiences - Alcohol brands use direct-to-consumer marketing experiences to incite a meaningful brand-customer relationship.
3. Pop-up Philanthropic Bars - Philanthropic bars donate 100% of their proceeds to local charities, appealing to consumers who want to have a good time and give back to the community.
Industry Implications
1. Hospitality - Temporary, themed bars can be used as an important tool for reaching out to target demographics and provide an experience-based fashion that doesn't rely on digital accessibility.
2. Ecommerce - Amazon is using a pop-up bar to showcase the alcoholic drinks that may be purchased through its online ecommerce platform, providing Amazon customers with a unique offline experience.
3. Charity - Pop-up philanthropic bars donate a portion or 100% of their proceeds to local charities, appealing to consumers who want to have a good time and give back to the community while generating buzz for a brand.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
889,543 Total Clicks
Date Range:
Jul 15 — Oct 17

Featured Examples

Wine Party Tour Buses
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
The English wine producer Nyetimber has taken a 1968 London Routemaster and re-invented it as a wine party tour bus that will embark on a summer road trip across London. Guests aboard the tour bus... MORE
Sci-Fi Series Pop-Up Bars
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
Inhabitants of Chicago who are interested in third dimensions and cocktails will be pleased with the Stranger Things pop-up bar, which recently opened its doors. Inspired by the popular Netflix... MORE
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
In Tokyo, Japan, Amazon will be setting up the pop-up Amazon Bar, which is set to showcase the many alcoholic drinks that may be purchased through its online ecommerce platform. The 78-seat Amazon... MORE
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
A vibrant pop-up Ciroc bar entitled ‘London Riviera’ recently opened along the Thames and will remain open for five months. The ‘London Riviera’ pop-up bar is characterized... MORE
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord’s Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to... MORE
Prison-Themed Pop-Up Bars
Prison-Themed Pop-Up Bars
'Alcotraz' is a Cocktail Bar That Puts Patrons Behind Bars
‘Alcotraz’ is set to be unveiled as “London’s first prison cocktail bar,” which takes inspiration from Alcatraz and encourages those who book their ticket to the... MORE
Elderflower Liqueur Pop-Ups
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
Hosted in London’s Soho Square from July 27 through 29, the romantic Maison St-Germain pop-up offered guests an immersive cocktail journey inspired by the spirit of the 1920s, the decadence of... MORE
Pop-Up Philanthropic Bars
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
Toronto is home to a new community-focused bar called the ‘PhilanthroPub’ that operates pop-up pubs, restaurants and events where 100% of the proceeds are donated to local charities.... MORE

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