Animal owners welcome technology as a means to improve animal wellness
Implications - Animal owners are applying tech innovations to digitized forms of pet care. Beyond modern pet lovers, a growing focus among companies on advanced health tools allows brands to connect with young millennials and Gen Z consumers with a known affinity for smart devices that promote wellness.
Trend Themes
1. Connected Pet Care - The trend is integrating tech innovations to digitized forms of pet care and advanced health tools which allows brands to connect with young millennials and Gen Z consumers with smart devices that promote wellness.
2. Smart Pet Trackers - This trend involves the development of activity monitors, wearables and smart collars for pets to track their behavior, emotions and overall well-being.
3. Health Monitoring Devices for Pets - The trend is focused on developing devices that monitor pet health, exercise, and diets, with the use of GPS and artificial intelligence to further research and analysis.
Industry Implications
1. Pet Health and Wellness - Business professionals in this industry should focus on exploring the potential of integrating technology and developing personalized pet health monitoring and wellness platforms.
2. Wearable Devices - Business professionals in the wearable technology industry should explore the potential of developing smart devices and wearables for pets that track behavior, emotions, and overall health.
3. Mobile Applications - Business professionals in the mobile app development industry should focus on developing specialized pet management apps that track activity, diet, and behavior patterns, as well as provide health information and alerts for pet owners.
