Consumers turn to the ancient properties of matcha for healthful refreshment
Implications - Linked to the emergence of health consciousness, consumers are turning to the ancient properties of matcha green tea to infuse their beverages with a beneficial boost of caffeine. Containing rare amino acids and properties that support metabolic function, matcha is being integrated into a range of consumer packaged goods, while individuals are also turning to making their own batches at home.
Workshop Question - How does the health and wellness movement impact your industry as it evolves to be more accessible to everyday consumers?
Trend Themes
1. Matcha Infused Beverages - Matcha is being integrated into a range of consumer packaged goods, and inspired bloggers to adapt classic beverages with more exotic and unexpected ingredients.
2. Natural Energy Boosters - As consumers are becoming more health conscious, matcha is being marketed as an all-natural energy booster, with implications for energy drink and coffee substitutes.
3. At-home Matcha Preparation Tools - The 'Tea-Ceré' is a home-brewing device that allows matcha enthusiasts to enjoy delicious matcha drinks at home, while offering opportunities to market machines specific to matcha brewing and preparation.
Industry Implications
1. Beverage Industry - The beverage industry can explore matcha beverages as a product line, and market them as healthful, natural energy-boosting drinks.
2. Home Appliance Industry - The home appliance industry can develop new at-home matcha brewing and preparation tools for consumers.
3. Online Influencer Industry - Social media users & lifestyle bloggers can make several varieties of drinks with matcha, as exotic ingredients and flavors are adopted, impacting the development of future recipes.
