The Tesco Revisionist Brand Updates Current Brews
Jamie Danielle Munro — June 14, 2014 — Lifestyle
References: r-design & lovelypackage
The Tesco Revisionist brand will be sold exclusively in Tesco stores in the UK, after the large corporation realized that there was a growing development of craft beers throughout the country. Management thought it would be a good idea to bring these changes into Tesco stores through coming up with the Tesco Revisionist brand.
The design for the brand was completed by R Design, who went with a colorful look for the different kinds of beers available. According to Lovely Package, "the range of bottled beers includes Hefeweizen Wheat Beer, Belgian Saison Beer, California Steam Beer, Dark India Pale Ale, American Hop Rye Pale Ale, Craft Lager and Pacific Hop Red Ale," which is quite the selection.
The design for the brand was completed by R Design, who went with a colorful look for the different kinds of beers available. According to Lovely Package, "the range of bottled beers includes Hefeweizen Wheat Beer, Belgian Saison Beer, California Steam Beer, Dark India Pale Ale, American Hop Rye Pale Ale, Craft Lager and Pacific Hop Red Ale," which is quite the selection.
Trend Themes
1. Craft Beer Revival - The Tesco Revisionist brand capitalizes on the growing trend of craft beers in the UK, bringing a selection of unique and flavorful brews to Tesco stores.
2. Colorful Branding - The use of vibrant and eye-catching packaging design by R Design for the Tesco Revisionist brand showcases the potential for disruptive innovation in visual branding strategies within the beer industry.
3. Diversifying Product Range - The Tesco Revisionist brand offers a diverse range of beer styles, including wheat beer, saison beer, lager, and more, illustrating the opportunity for disruptive innovation in expanding product offerings and catering to diverse consumer preferences.
Industry Implications
1. Craft Beer Industry - The Tesco Revisionist brand aligns with the growing craft beer industry in the UK, presenting an opportunity for disruptive innovation in the competitive craft beer market.
2. Packaging and Design Industry - The vibrant and visually appealing branding of the Tesco Revisionist brand created by R Design highlights the potential for disruptive innovation in packaging and design strategies within the beverages sector.
3. Retail Industry - Tesco's exclusive sale of the Tesco Revisionist brand in their stores showcases the potential for disruptive innovation in retail partnerships and private label branding within the beer market.
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