Tesco's Google Glass Grocery App Makes Shopping Easy In-Store & at Home
Laura McQuarrie — January 21, 2015 — Tech
References: glass.google & psfk
Thanks to the Tesco Groceries app, grocery shopping for Google Glass users in the UK just got a lot easier. With the Glassware app, shoppers are able to use voice commands to search for Tesco products, put together shopping lists, check out nutritional information and place an order—all without using their hands. Although this application could prove to be useful in-store, items ordered though this app are delivered to a user's home, which also makes this app great for use at home.
The Tesco Groceries app was developed by an in-house Tesco Labs team using the Google’s Glass Development Kit. Although Google Glass is not quite yet the norm, Tesco hopes to give its consumers the chance to get the jump on wearable technology that could be the mainstream in the years to come.
The Tesco Groceries app was developed by an in-house Tesco Labs team using the Google’s Glass Development Kit. Although Google Glass is not quite yet the norm, Tesco hopes to give its consumers the chance to get the jump on wearable technology that could be the mainstream in the years to come.
Trend Themes
1. Voice-activated Shopping - The Tesco Groceries app demonstrates the potential of voice commands for shopping, paving the way for more hands-free grocery experiences.
2. Wearable Technology in Retail - Tesco's use of Google Glass highlights the possibilities of incorporating wearable devices into the retail environment, opening doors for innovative customer experiences.
3. In-store Assistance with AR - The Tesco Groceries app sets the foundation for in-store augmented reality (AR) shopping assistance, providing new opportunities for retailers to enhance the shopping experience.
Industry Implications
1. Grocery Retail - The Tesco Groceries app demonstrates how the grocery retail industry can leverage technology to improve convenience and offer enhanced shopping experiences.
2. Wearable Technology - Tesco's use of Google Glass showcases the potential of wearable technology in various industries, including retail.
3. Augmented Reality - The Tesco Groceries app hints at the potential application of augmented reality in the retail industry, revolutionizing the way customers interact with products and information.
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