LOOP Provides Colorful Laces for Creating Custom Sneakers
Laura McQuarrie — July 4, 2015 — Fashion
References: sheridanandco & packagingoftheworld
The minute you purchase a pair of shoes and put them on, they become your own—but LOOP makes its products feel less off-the-shelf and more like custom sneakers.
The LOOP concept was developed by global design agency Sheridan&Co, targeting the fashion-conscious Millennial market. This target group is meant to be enticed with options to make the shoes customizable with a variety of colored laces. The choice of color is also reflected in matching details on the box, making the color choices clear. Since the all-white shoes themselves are quite minimal in their design, they could also serve as the perfect blank canvas for self-expression.
Playing off the round themes in the branding for LOOP, the packaging of the custom shoes comes in a tall tubular form that can be worn over the shoulder like a sling.
The LOOP concept was developed by global design agency Sheridan&Co, targeting the fashion-conscious Millennial market. This target group is meant to be enticed with options to make the shoes customizable with a variety of colored laces. The choice of color is also reflected in matching details on the box, making the color choices clear. Since the all-white shoes themselves are quite minimal in their design, they could also serve as the perfect blank canvas for self-expression.
Playing off the round themes in the branding for LOOP, the packaging of the custom shoes comes in a tall tubular form that can be worn over the shoulder like a sling.
Trend Themes
1. Customization Fashion - The trend towards personalizing fashion will continue to grow, creating opportunities for companies to offer customizable products that cater to the individual preferences of consumers.
2. Minimalist Sneakers - The trend towards minimalism in sneakers will continue, providing opportunities for companies to offer simple yet stylish designs that can appeal to a wide range of consumers.
3. Innovative Packaging - Companies in the fashion industry can leverage innovative packaging designs to differentiate themselves and create a unique customer experience, such as LOOP's tall tubular packaging that doubles as a sling.
Industry Implications
1. Fashion - Fashion companies can offer customizable products and minimalist designs to cater to the individual preferences of consumers while differentiating themselves through innovative packaging.
2. Retail - Retailers can tap into the trend towards personalization and minimalism by offering a wider range of customizable products and minimalist designs to attract a broad consumer base.
3. Packaging - Companies in the packaging industry can develop innovative designs that cater to the needs of fashion companies by providing packaging that doubles as a functional item, such as a sling like LOOP's tubular packaging.
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