Brands highlight product experience with visualizations of reactive data
Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age.
Workshop Question - In what creative, and visually pleasing way can your brand present traditional data statistics?
Trend Themes
1. Multi-sensory Pop-up Experiences - Using mesmerizing data visualizations to create a unique and engaging experience for customers.
2. Data-driven Health Tech - Incorporating real time data gathering into fitness products and services to improve athletic performance.
3. Personalized Retail Concept Stores - Using hyper-targeted in-store displays and insights to create a more personalized shopping experience.
Industry Implications
1. Retail Industry - Technological advancements are creating new engagement opportunities for brands.
2. Health and Fitness Industry - Brands are integrating real-time data gathering to improve athletic performance.
3. Pharmaceutical Industry - Virtual shopping experiences and mobile technology are making product purchasing a more streamlined and convenient experience.
7 Featured, 60 Examples:
344,012 Total Clicks
Date Range:
Mar 15 — May 17
Trending:
Warm
Consumer Insight Topics:
