'The Ballet' by Drake Spotlights Female Dancers in a New Way
Riley von Niessen — September 8, 2016 — Business
'The Ballet' is the name of a gentlemen's club that was created by Drake. So far just a pop-up, the experience is a part of the Toronto rapper's stop in Texas for his 'Summer Sixteen' tour.
In order to promote The Ballet in Houston, where it's set to occur, Drake released a simplistic image of a woman's feet in point shoes, along with the pop-up's name in a cursive typography. In addition to this, he included a caption that reads "Tonight is a different take on how it should be done in Houston. Treat yourself don't cheat yourself. Where the women are on a pedestal and the surroundings are unforgettable."
Although The Ballet pop-up has already passed, the rapper finished the caption with "Grand opening early 2017," revealing that he's likely to open a permanent club sometime in the near future.
In order to promote The Ballet in Houston, where it's set to occur, Drake released a simplistic image of a woman's feet in point shoes, along with the pop-up's name in a cursive typography. In addition to this, he included a caption that reads "Tonight is a different take on how it should be done in Houston. Treat yourself don't cheat yourself. Where the women are on a pedestal and the surroundings are unforgettable."
Although The Ballet pop-up has already passed, the rapper finished the caption with "Grand opening early 2017," revealing that he's likely to open a permanent club sometime in the near future.
Trend Themes
1. Rapper-designed Gentlemen's Clubs - Disruptive innovation opportunity: Designing gentlemen's clubs with a unique and creative approach to attract new customers.
2. Pop-up Experiences - Disruptive innovation opportunity: Creating temporary, attention-grabbing experiences to promote brands or events.
3. Celebrity-owned Businesses - Disruptive innovation opportunity: Leveraging fame and influence to establish successful ventures in various industries.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Incorporating innovative concepts to redefine the traditional entertainment landscape.
2. Hospitality - Disruptive innovation opportunity: Introducing unique and themed establishments to enhance the customer experience in the hospitality industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilizing creative strategies and partnerships to generate buzz and engage audiences in the marketing and advertising industry.
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