Walkers' Potato Chip Snack Line Takes Inspiration from Sandwiches
Laura McQuarrie — September 10, 2016 — Lifestyle
As well as being classic sandwich ingredients, Ham & Mustard, Roast Chicken & Mayonnaise and Cheese, Cucumber & Salad Cream also happen to be some of the new potato chip snack flavors from Walkers (known in North America as Lay's). In total, there are six limited-edition flavors that are being launched by Walkers in collaboration with Heinz.
The all-new "sarnie" (English slang for sandwich) flavors are being supported by a sandwich pop-up that allows visitors to build their own sandwich, which is served with a side of chips.
In the snacking category, it's becoming quite common to see flavors that take inspiration from full-sized lunch and dinner meals, particularly because many busy people are adopting frequent snacking rituals and fewer sit-down meals.
The all-new "sarnie" (English slang for sandwich) flavors are being supported by a sandwich pop-up that allows visitors to build their own sandwich, which is served with a side of chips.
In the snacking category, it's becoming quite common to see flavors that take inspiration from full-sized lunch and dinner meals, particularly because many busy people are adopting frequent snacking rituals and fewer sit-down meals.
Trend Themes
1. Flavor-inspired Snacks - The trend of creating snack flavors that are inspired by full-sized meals presents opportunities for innovative and unique flavor combinations.
2. Pop-up Experiences - The rise of pop-up experiences, such as the sandwich pop-up, provides a disruptive opportunity to engage customers and create immersive brand experiences.
3. Changing Eating Habits - The growing trend of frequent snacking and fewer sit-down meals opens up opportunities for companies to create convenient, on-the-go snack options.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of flavor-inspired snacks by developing new and exciting flavor combinations that attract customers.
2. Food and Beverage Industry - The food and beverage industry can explore the pop-up experience trend to create unique and memorable dining experiences that drive customer engagement.
3. Convenience Food Industry - The convenience food industry can tap into the changing eating habits trend by offering convenient, portable snack options that cater to the on-the-go lifestyle.
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