This Gatorade Program Gives Users Motivation to Work Out
Laura McQuarrie — November 3, 2015 — Lifestyle
References: sponsoredbygatorade.it & creativeguerrillamarketing
In order to increase motivation to work out, Gatorade set up a campaign called #SponsoredByGatorade. This initiative has users connect all of their wearable fitness devices, so that they can be rewarded for each sweat-inducing activity they partake in.
Within the #SponsoredByGatorade system, there are four tiers of rewards to collect. At level one, users are eligible to receive free songs to pump them up. As they earn more Gatorade points, more perks become available, like free equipment from Gatorade and tickets to sporting events. At the highlest level of rewards, Gatorade chooses the highest performing athletes to star in a series of multi-week advertisements.
To turn peer pressure into a powerful motivator, the app also allows users to work out in tandem to collect special team bonuses. This convergence of wearable technology, extreme athletics and incentives for working out make a winning sports rewards system.
Within the #SponsoredByGatorade system, there are four tiers of rewards to collect. At level one, users are eligible to receive free songs to pump them up. As they earn more Gatorade points, more perks become available, like free equipment from Gatorade and tickets to sporting events. At the highlest level of rewards, Gatorade chooses the highest performing athletes to star in a series of multi-week advertisements.
To turn peer pressure into a powerful motivator, the app also allows users to work out in tandem to collect special team bonuses. This convergence of wearable technology, extreme athletics and incentives for working out make a winning sports rewards system.
Trend Themes
1. Wearable Fitness Devices - Opportunities for companies to create wearable fitness devices that interconnect to provide a unified platform for fitness tracking and incentivization.
2. Incentive-based Fitness Programs - Incorporating gamification through incentive-based programs allows companies to motivate individuals to workout and incentivize them with rewards for their progress.
3. Collaborative Fitness Programs - Collaboration enables users to participate in fitness challenges with others, creating a sense of community that motivates individuals to exercise and reach their fitness goals.
Industry Implications
1. Sporting Goods Manufacturing - Companies that manufacture sporting goods can leverage wearable fitness devices to create a unified fitness platform that enhances workouts and motivates individuals to reach their wellness goals.
2. Gaming Industry - Incorporating incentive-based fitness programs into virtual or augmented reality games can motivate users to engage in physical activity while gamifying the experience.
3. Fitness App Development - Developing innovative fitness applications with incentive-based programs and collaboration features could enhance user engagement and motivate individuals to achieve their fitness goals.
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