Jim Beam's Apple Watch Parodies the Wearable With a Metal Shot Glass
References: store.jimbeam
With the anticipated release of the new Apple Watches finally making a debut, liquor brand Jim Beam has put together a parody smartwatch that is in fact a pop-up meta shot glass. The watch is known as the Jim Beam Apple Watch that features a collapsible shooter paired with a green and black colorway.
The watch is designed to serve no functional purpose as a tech or timepiece product, and instead be a purely novelty product. The design replaces the time face with a metallic shot glass that is collapsible and fitted under a lid. When the shot class is needed, it can be rendered to full sized, filled and consumed via the wearer's wrist.
The design offers a satirical marketing method for brands to capitalize the popularity of different industry products.
The watch is designed to serve no functional purpose as a tech or timepiece product, and instead be a purely novelty product. The design replaces the time face with a metallic shot glass that is collapsible and fitted under a lid. When the shot class is needed, it can be rendered to full sized, filled and consumed via the wearer's wrist.
The design offers a satirical marketing method for brands to capitalize the popularity of different industry products.
Trend Themes
1. Satirical Smartwatches - Opportunity for brands to create satirical smartwatches that parody popular wearable technology.
2. Novelty Products - Growing market for purely novelty products that serve no functional purpose.
3. Collapsible Gadgets - Demand for collapsible gadgets that can be easily stored and transported.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can explore creating novelty products like the Jim Beam Apple Watch to engage consumers.
2. Consumer Electronics - Opportunity for consumer electronics companies to develop satirical versions of popular tech products.
3. Fashion Accessories - Fashion accessory companies can create novelty items like the Jim Beam Apple Watch to appeal to fashion-forward consumers.
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