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Ritualistic Eating

Consumers are enticed by finger foods that offer a sense of play

Implications - Snack manufacturers are engaging consumers with the introduction of products that emphasize the fun of eating. Whether it's taking a more literal interpretation of the term "finger food", or offering unique, dippable creations, these innovations appeal to foodies who are not only searching for unique flavor, but also unique food forms. Ultimately, this progression highlights the importance of ritual in consumption.
Workshop Question - How can your brand enhance consumer loyalty by creating rituals around its products/services?
Trend Themes
1. Interactive and Engaging Eating Experience - More food companies are introducing snacks that are fun to eat and have a playful element.
2. Dipping Culture - Products with sauces or dips are becoming more prominent in food industry.
3. On-the-go Snacks - Packaging and convenience of snacks are being improved for single consumers who are always on the move.
Industry Implications
1. Food and Beverage - Companies are developing innovative food products that put an emphasis on interactive physical attributes for consumers.
2. Packaging and Printing - Packaging companies are creating novel snack and drink cups that enable comfortable and easy transportation of snacks.
3. Technology - The trend of interactive eating could be supported by advanced programs such as digital food ordering systems that personalize snacks and meal kits.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
111,901 Total Clicks
Date Range:
Aug 15 — May 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dippable Finger Cookies
Dippable Finger Cookies
Paolo Ulian's Cone-Shaped Biscuit Designs are Ideal for Spreads and Syrups
Talented Italian designer Paolo Ulian has created an ingenious biscuit design that is deal for dipping. These cookies are designed to look like thimble cones that fit perfectly onto a person’s... MORE
Pizza Pretzel Bites
Pizza Pretzel Bites
This Pretzel Pizza Hybrid is an Savory Combination Topped with Pepperoni Bits
Wetzel’s Pretzels is known for creating savory twist pretzels in a variety of flavors, but now fans can enjoy mini pizza pretzel bites called Pizza Bitz as an added snack. These tiny bite-... MORE
Dippable Pull-Apart Bagels
Dippable Pull-Apart Bagels
The New Twist N' Dip Bagel Puts an Interactive Twist on Breakfast
Einstein Bros. recently expanded its permanent menu to include the new Twist N’ Dip Bagel. While some brands have been upgrading their bagels by using colorful dough and decadent ingredients,... MORE
Dippable Cookie Devices
Dippable Cookie Devices
The Dunking Buddy Beverage Cup is Designed for Adding Snacks to Drinks
The Dunking Buddy is a handy beverage cup for consumers that enjoy dipping desserts into their favorite drinks. The device is a magnetic shelf that fits inside cups to allow desserts to be submerged... MORE
To-Go Dip Kits
To-Go Dip Kits
Good Foods' Chips and Dip Comes in a Convenient Size for One
Chips and dip are companions that are often combined in party platters or sold individually in large snack bags and jars. In order to make this snack an easy one for a single consumer to enjoy on... MORE
Chocolate Fingertip Caps
Chocolate Fingertip Caps
The Chocolate Factory's 'Give Me Five' Encourages Instant Snacking
When eating chocolate, most people aim to keep from getting it all over their fingers—but that won’t be possible with this quirky chocolate set from The Chocolate Factory. ‘Give Me... MORE

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