The Upper Canada Mall's New Pop-Up Retail Space Promotes Recreation
Laura McQuarrie — June 4, 2015 — Marketing
References: twitter & bradfordtimes
In partnership with the town of Newmarket in Ontario, a new kind of pop-up retail store was recently unveiled in the Upper Canada Mall. Despite being called the 'Receration Pop-Up Shop,' the space is dedicated more to selling activities and experiences than pushing products. In this space, visitors are able to learn about and get involved in Newmarket's recreation programs by registering for summer camps, sampling games and engaging in social programs.
Although the shop occupies valuable retail space, the partnership shows the Upper Canada Mall's devotion to building community and promoting wellness, while also positioning the mall as a hub of activity. As part of its new Recreational Programming services, the mall even offers some programs that allow parents to drop their kids off for supervised activities, so that they can shop for an hour or longer.
Making the most of the summer months, it's expected that the temporary mall shop will stay open for at least a month.
Although the shop occupies valuable retail space, the partnership shows the Upper Canada Mall's devotion to building community and promoting wellness, while also positioning the mall as a hub of activity. As part of its new Recreational Programming services, the mall even offers some programs that allow parents to drop their kids off for supervised activities, so that they can shop for an hour or longer.
Making the most of the summer months, it's expected that the temporary mall shop will stay open for at least a month.
Trend Themes
1. Experiential Retail - By dedicating retail space to selling activities and experiences, there is an opportunity to create immersive and engaging shopping environments.
2. Community Building - Partnering with local organizations to promote community programs and experiences in a retail setting can foster a sense of belonging and connection among consumers.
3. Wellness Retail - Combining retail with wellness services and programs can attract health-conscious consumers and position the mall as a destination for holistic well-being.
Industry Implications
1. Retail - Retailers can explore the concept of experiential retail to enhance customer engagement and differentiate themselves in the market.
2. Community Programs - Organizations involved in community programs can collaborate with retail spaces to provide accessible and interactive experiences for the public.
3. Wellness Services - Integrating wellness services within retail spaces can tap into the growing demand for holistic well-being and offer a unique shopping experience.
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