Traditionally gendered toys get a neutral makeover
Implications - As toy brands begin to more accurately represent the way in which gender is understood in today's modern age, a more neutral approach to kids' products is becoming popularized. Reflecting modern parents' desire to avoid limiting their children's interests, even the most traditionally gendered toys, like dolls, are seeing a transformation.
Workshop Question - How can your brand forgo stereotypes it may be associated with in order to offer a more neutral and overarching product/service?
Trend Themes
1. Gender-neutral Toys - As toy brands accurately represent gender in modern times, a move with a more gender-neutral approach for kids’ products is becoming popularized. Toy stores, educational craft subscriptions, and gender-neutral dollhouses are disruptive innovation opportunities.
2. Juvenile Maker Kits - The littleBits Electronics Gizmos & Gadgets Kit provides hours of customization and suits both boys and girls. Stimulating structural toys and gender-neutral toy ads also offer disruptive innovation opportunities.
3. Stimulating Structural Toys - The 'H Blocks' wooden block set stimulates the mind while working through daily tasks. Gender-neutral toys and juvenile maker kits also provide disruptive innovation opportunities.
Industry Implications
1. Toy Industry - The growth of gender-neutral toys, educational craft subscriptions and dollhouses presents opportunities for innovation in the toy industry.
2. Education Industry - The development of educational craft subscriptions and juvenile maker kits offers opportunities for innovation in the education industry.
3. Architecture and Design Industry - The design of gender-neutral toy stores and stimulating structural toys such as 'H Blocks' offer opportunities for innovation in the architecture and design industry.
6 Featured, 50 Examples:
285,413 Total Clicks
Date Range:
Aug 12 — Mar 16
Trending:
Warm
Consumer Insight Topics:
