Pizza brands offer hybrid meals for adventurous enjoyment
Implications - In a bid to be more novel, as well as, a more exciting sit-down meal, pizza brands brands are creating hybridized offerings that play into the idea of food as experience. Often combining the traditional pie with other cuisines of growing interest, such as Mexican, these menu innovations offer a sense of cultural fusion and play. Remixing familiar consumption is a strong way to connect to a modern consumer who is willing to try anything once.
Workshop Question - What is one industry standard you could flip on its head to make for a brand new experience?
Trend Themes
1. Food Fusion - Creating hybridized offerings play into the idea of food as experience.
2. Unlikely Pairings - Pairing unlikely food fare to create tantalizing meals.
3. Boozy Food - Combining food and alcohol.
Industry Implications
1. Food and Beverage - Offering consumers more unique and adventurous food and beverage experiences.
2. Hospitality - Creating more novel and exciting sit-down meals.
3. Marketing - Combining popular food and drink trends to create a unique selling point in advertising campaigns.
