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Snackified Bite

Consumers replace meals with bite-size alternatives

Implications - In line with the progression of 'snackification' culture, food manufacturers and retailers are reformatting offerings into bite-size creations. Even more upscale items, traditionally enjoyed in meal form, are being scaled down into snack portions.This shift suggests that, when it comes to consumption, the modern consumer is of the variety that prefers a "taste" of everything, rather than indulging a single choice.
Workshop Question - In what ways could you simplify your product to enhance on-the-go accessibility?
Trend Themes
1. Snackification Culture - Food manufacturers and retailers are reformatting offerings into bite-size creations, suggesting that the modern consumer prefers a "taste" of everything, rather than indulging a single choice.
2. On-the-go Snacking - Meat and classic dishes like bagels are being consumed in smaller portions and making the transition from dinner's main course to a staple snack food, reflecting a growing demand for convenient and portable food options.
3. Interactive Eating Experience - The new Twist N' Dip Bagel from Einstein Bros. and Velveeta's Stuffed Grilled Cheese snacks demonstrate a trend towards food products that give consumers a brand new way to enjoy familiar dishes.
Industry Implications
1. Food Manufacturing - Companies in the food manufacturing industry can capitalize on the snackification trend by reformulating their products into bite-size and portable formats.
2. Consumer Packaged Goods - Companies in the consumer packaged goods industry can create innovative packaging solutions to cater to consumers who want to snack on-the-go and have a more interactive eating experience.
3. Quick Service Restaurants - Quick service restaurants can introduce smaller dishes that are easy to share and put unique twists on classic comfort foods to cater to the growing demand for snack-sized food products.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
99,066 Total Clicks
Date Range:
Nov 15 — Jan 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Dippable Pull-Apart Bagels
Dippable Pull-Apart Bagels
The New Twist N' Dip Bagel Puts an Interactive Twist on Breakfast
Einstein Bros. recently expanded its permanent menu to include the new Twist N’ Dip Bagel. While some brands have been upgrading their bagels by using colorful dough and decadent ingredients,... MORE
Flavored Salmon Snacks
Flavored Salmon Snacks
'Dear North' Makes Snack-Sized Salmon Bites in Wild Flavors
At this year’s Natural Products Expo West, Dear North showcased its flavorful range of Salmon Bites. While this term often refers to small-sized portions of salmon that are meant to be... MORE
Cheesy Pretzel Bites
Cheesy Pretzel Bites
These Stuffed Pretzel Nuggets are Filled with Cheese and Bacon
Auntie Anne’s recently expanded its menu to include a new bite-sized option called Bacon Cheddar Stuffed Pretzel Nuggets. In recent years, a number of fast food restaurants have introduced... MORE
Frozen Grilled Cheese Turnovers
Frozen Grilled Cheese Turnovers
Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly
In an effort to reinvigorate the microwaveable snack category, Velveeta has created frozen grilled cheese products that put a unique twist on a classic American comfort food. With a growing number... MORE
Miniature Bagel Snacks
Miniature Bagel Snacks
Pillsbury's Mini Bagels Put a Snack-Sized Twist on a Popular Food Product
Keeping pace with the growing demand for snack-sized food products, General Mills has put a new spin on bagels with its line of stuffed Mini Bagels. Perfect for school lunches or breakfast on the go,... MORE
Boozy Squash Bites
Boozy Squash Bites
These Bourbon Sweet Potatoes are Packed with Tangy Flavor
Inspired by Southern Red-Eye Gravy, these Bourbon Sweet Potatoes are small bites of delicious sweet potatoes adorned in a boozy maple glaze. Found on the Veggies By Candlelight blog, this recipe is... MORE
Bite-Sized Thai Snacks
Bite-Sized Thai Snacks
Apinya's All-Natural Snack Bites Give a Taste of Thailand
Mango, coconut, peanuts, chili and lime are food staples of Thailand, but the Apinya Thai Food Co.‘s newest snack line makes these iconic ingredients available as Thai snacks that can be... MORE

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