Consumers replace meals with bite-size alternatives
Implications - In line with the progression of 'snackification' culture, food manufacturers and retailers are reformatting offerings into bite-size creations. Even more upscale items, traditionally enjoyed in meal form, are being scaled down into snack portions.This shift suggests that, when it comes to consumption, the modern consumer is of the variety that prefers a "taste" of everything, rather than indulging a single choice.
Workshop Question - In what ways could you simplify your product to enhance on-the-go accessibility?
Trend Themes
1. Snackification Culture - Food manufacturers and retailers are reformatting offerings into bite-size creations, suggesting that the modern consumer prefers a "taste" of everything, rather than indulging a single choice.
2. On-the-go Snacking - Meat and classic dishes like bagels are being consumed in smaller portions and making the transition from dinner's main course to a staple snack food, reflecting a growing demand for convenient and portable food options.
3. Interactive Eating Experience - The new Twist N' Dip Bagel from Einstein Bros. and Velveeta's Stuffed Grilled Cheese snacks demonstrate a trend towards food products that give consumers a brand new way to enjoy familiar dishes.
Industry Implications
1. Food Manufacturing - Companies in the food manufacturing industry can capitalize on the snackification trend by reformulating their products into bite-size and portable formats.
2. Consumer Packaged Goods - Companies in the consumer packaged goods industry can create innovative packaging solutions to cater to consumers who want to snack on-the-go and have a more interactive eating experience.
3. Quick Service Restaurants - Quick service restaurants can introduce smaller dishes that are easy to share and put unique twists on classic comfort foods to cater to the growing demand for snack-sized food products.
