Female consumers gravitate toward peer-to-peer shopping networks
Implications - As women gain more purchasing power, brands have begun tapping into ways to make them feel heard and recognized. Even so, peer-to-peer networks remain an attractive option for women, who wish to feel empowered and autonomous in all of their shopping experiences. As a result, many emerging P2P shopping platforms have been specifically geared towards women, suggesting that, in order to compete, retailers must ensure positive, communal experiences not only for women, but amongst women.
Workshop Question - How could your brand create an authentic, community-based image?
Trend Themes
1. P2P Shopping Services - P2P shopping services are a trending way to enable users access items from anywhere in the world easily.
2. Female-only Ecommerce Platforms - Female-only eCommerce platforms are a trend that are empowering women and giving them the freedom to sell and showcase their designs.
3. Beauty Bartering Platforms - Beauty bartering platforms are a trending way to enable the trading of unused beauty products for value.
Industry Implications
1. Retail Industry - Retailers can leverage P2P services and build online marketplaces for customers that seek unique items from multiple locations
2. E-commerce Industry - E-commerce industries can develop female-focused platforms for designers and create a supportive community for women in the industry
3. Beauty and Lifestyle Industry - Beauty and Lifestyle industries can develop platforms to empower users and enable them to swap unused beauty products.
4 Featured, 31 Examples:
70,477 Total Clicks
Date Range:
Feb 16 — Mar 16
Trending:
Average
Consumer Insight Topics:
