Roku's SXSW On Channel Lets Users Experience the Festival From Home
Jana Pijak — March 13, 2015 — Tech
If you're sad to miss this year's SXSW music, film and interactive festival, Roku has you covered with their SXSW On channel. The channel lets viewers tune into all the happenings at SXSW and connects them with live performances, tech announcements and other festival events from the comfort of their own home.
SXSW On is an interactive channel that brings viewers access to over 2000 band performances at the Austin, Texas event along with past performances that stole the show in recent years.
In addition to music performance access, the channel also features a library of panel discussions and speeches by a number of influencers in music, film and tech. Even if you're not physically present for SXSW this year, SXSW On makes you feel like you're there.
SXSW On is an interactive channel that brings viewers access to over 2000 band performances at the Austin, Texas event along with past performances that stole the show in recent years.
In addition to music performance access, the channel also features a library of panel discussions and speeches by a number of influencers in music, film and tech. Even if you're not physically present for SXSW this year, SXSW On makes you feel like you're there.
Trend Themes
1. On-demand Interactive Events - The trend of on-demand interactive events allows users to experience festivals and events from the comfort of their own home.
2. Virtual Festival Experiences - Virtual festival experiences like Roku's SXSW On channel provide viewers with access to live performances, tech announcements, and other festival events.
3. Remote Access to Panel Discussions - The availability of panel discussions and speeches from influencers in music, film, and tech through platforms like SXSW On offers remote access and increased opportunities for learning.
Industry Implications
1. Streaming Services - The streaming services industry can seize disruptive innovation opportunities by providing interactive channels that offer virtual festival experiences.
2. Event Technology - Event technology companies can leverage the trend of on-demand interactive events to create platforms and services that enhance remote festival experiences.
3. Online Learning - The online learning industry can explore partnerships with festival organizers to provide remote access to panel discussions and speeches by influential figures.
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