Gatorade's 'Sweat It to Get It' Prank Features Peyton Manning
Laura McQuarrie — August 26, 2014 — Unique
References: sweatittogetit & adrants
This Gatorade prank was set up in a convenience store, featuring a display with a 'Sweat It To Get It' sticker. What people didn't seem to realize is that the "You don't sweat it, you don't get it" sticker wasn't messing around. When people picked up a bottle of Gatorade and headed to the cash, the clerk (Jim Belushi's son, Rob) refused to make a sale, since there was no sweat to be seen.
The cashier asks the shoppers to get into a set of jumping jacks, and when they hesitate, Rob calls for his manager—football QB Peyton Manning. In the presence of a professional athlete, the unsuspecting victims of this prank are pretty quick to start working up a sweat by jumping and jogging so that they can earn that bottle of Gatorade.
The cashier asks the shoppers to get into a set of jumping jacks, and when they hesitate, Rob calls for his manager—football QB Peyton Manning. In the presence of a professional athlete, the unsuspecting victims of this prank are pretty quick to start working up a sweat by jumping and jogging so that they can earn that bottle of Gatorade.
Trend Themes
1. Interactive Pranks - The use of technology and celebrity endorsements in interactive pranks presents disruptive innovation opportunities for marketing campaigns.
2. Experiential Marketing - The use of immersive experiences like the Gatorade 'Sweat It to Get It' prank creates disruptive innovation opportunities for brands to engage with consumers.
3. Influencer Pranks - Collaborations between brands, influencers, and celebrities in pranks offer disruptive innovation opportunities for engaging audiences and creating viral content.
Industry Implications
1. Beverage - The beverage industry can explore disruptive innovation opportunities by incorporating interactive pranks to attract and engage consumers.
2. Sports Apparel - The sports apparel industry can utilize experiential marketing through interactive pranks to enhance brand visibility and create memorable brand experiences.
3. Advertising - The advertising industry can leverage influencer pranks to create unique and shareable content that generates buzz and increases brand awareness.
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