This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
Katherine Pendrill — May 9, 2017 — Marketing
References: eventmagazine & dailymail
This past holiday season, eBay opened up the first emotion-powered pop-up in central London. Designed to tackle the stress of Christmas shopping by giving clueless consumers some gift inspiration, the pop-up offered an engaging, multisensory shopping experience.
Dubbed "the ultimate 'do good, feel good' shop," eBay invited shoppers to come to its pop-up to discover a selection of gifts they would actually want to buy. To achieve this goal, the shop was outfitted with bio-analytic technology and facial coding software to create a next-gen retail experience. Consumers were then asked to browse through a selection of items from eBay. As they browsed, ambient biometric sensors would track their facial expressions to see which items they were most emotionally connected to. Shoppers would then receive personalized reports on which gifts suited them best.
The emotion-powered pop-up demonstrates how brands can create a more interactive shopping environment by personalizing the experience for consumers.
Dubbed "the ultimate 'do good, feel good' shop," eBay invited shoppers to come to its pop-up to discover a selection of gifts they would actually want to buy. To achieve this goal, the shop was outfitted with bio-analytic technology and facial coding software to create a next-gen retail experience. Consumers were then asked to browse through a selection of items from eBay. As they browsed, ambient biometric sensors would track their facial expressions to see which items they were most emotionally connected to. Shoppers would then receive personalized reports on which gifts suited them best.
The emotion-powered pop-up demonstrates how brands can create a more interactive shopping environment by personalizing the experience for consumers.
Trend Themes
1. Emotion-powered Pop-up Shops - Using bio-analytic technology and facial coding software, pop-up shops can track consumers' facial expressions to personalize their shopping experience.
2. Multisensory Shopping Experience - Creating engaging and immersive shopping environments through the use of ambient biometric sensors and personalized reports.
3. Next-gen Retail - Incorporating advanced technologies like bio-analytic sensors and facial coding software to revolutionize the retail industry.
Industry Implications
1. Retail - Retailers can adopt bio-analytic technology and facial coding software to create personalized shopping experiences for customers.
2. Technology - Technology companies can develop innovative bio-analytic sensors and facial coding software to enable emotion-powered pop-up shops and enhance the retail industry.
3. Consumer Insights - Companies specializing in consumer insights can leverage biometric data and personalized reports to help brands understand customers' emotional connections and preferences.
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