Consumers gravitate towards globally-inspired pizza options
Implications - The interest in, and preference for, globally-inspired flavors among North American consumers is continuing in the fast casual sector and beyond. Pizza brands that wish to offer excitement and originality are customizing their offerings with toppings and flavors from all over the world, often that provide added spice. Traditional "staple" foods and items find success updating with cultural elements, in a climate where eliminating borders is the quickest route to experimentation.
Workshop Question - Think of a "staple" product or offering within your market. If your brand were to fully dedicate itself to reinventing it, how would it be different?
Trend Themes
1. Global Flavor Customization - Pizza brands are customizing their offerings with toppings and flavors from all over the world, providing added excitement and originality to customers looking for unique flavors.
2. Mobile Food Popularity - Food companies are experimenting with unique ways to make familiar foods, such as pizza, more portable and easier to consume on the go, catering to the increasing popularity of mobile food consumption among consumers.
3. Alternative Pizza Toppings - There is a growing consumer demand for pizza with non-traditional and innovative toppings, such as those that fuse various cultural elements together or experiment with sweet and savory flavor combinations.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to explore unique pizza toppings and flavors, as consumer tastes continue to evolve and seek out unique dining experiences.
2. Mobile Food Services - Mobile food services and food trucks have an opportunity to offer unique and portable pizza variations that cater to the growing trend of mobile food consumption.
3. Travel and Tourism - Travel and tourism industries can leverage the growing popularity of pizza worldwide and use it as a lever to offer exciting food explorations to customers.
