Brands engage consumers with pop-ups made from sweets
Implications - As brands look for ways to interact with consumers amid their daily routines, many are launching innovative pop-ups that re-imagine traditional locations made from chocolate and other sweets. An especially good tool for holiday marketing, such pop-ups are ideal for social media sharing and help to re-position a brand as spontaneous and intuitive. This progression is related to the consumer desire for awe-inspiring experiences that serves as an extension of personal brand when shared socially.
Workshop Question - As pop-ups continue to increase consumer engagement, what is one unique aspect you could provide to set yourself apart from other brands?
Trend Themes
1. Edible Pop-ups - Brands are creating innovative pop-ups made from chocolate and other sweets to engage customers and create shareable experiences.
2. Interactive Brand Experiences - Consumers are seeking awe-inspiring experiences that serve as an extension of their personal brand when shared socially.
3. Branded Public Displays - Brands of all kinds can create engaging publicity stunts and awe-inspiring public displays to generate awareness and interest.
Industry Implications
1. Food & Beverage - Using edible displays, brands can create interactive experiences that engage customers and generate social media buzz, promoting brand recognition.
2. Marketing & Advertising - Consumers looking for shareable experiences opens up an avenue for creating viral campaigns that connect with customers on a personal level.
3. Event Planning & Entertainment - Creating innovative displays and pop-ups for events can awe attendees, leading to press and social media exposure for both the brand and event.
4 Featured, 32 Examples:
371,999 Total Clicks
Date Range:
Dec 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
