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Shared Wardrobe

Clothing libraries offer consumers a sustainable fashion solution

Implications - As consumers look for ways to live more simply, many are embracing new models of sharing and trading clothes inspired by the peer-to-peer economy. Often requiring membership and serving as a catalyst for community, such shareable fashion platforms speak to the new experience of personal style in the Instagram-era as something that's continually evolving. In addition to showcasing the far-reaching influence of the sharing economy, this shift highlights the new ways of accumulating products that extends past traditional retailer-to-consumer models.
Workshop Question - How will rental and lending services impact the likelihood of consumers purchasing your products?
Trend Themes
1. Sharing Economy - The rise of the sharing economy and its emphasis on lending, borrowing, and sharing items has enticed fashion entrepreneurs to experiment with clothing rental and lending services.
2. Sustainable Fashion - The trend toward environmental sustainability and ethical fashion practices has inspired some business models for creating a more circular textile economy, such as upcycling, waste reduction, and on-demand garment rentals.
3. Personal Style Evolution - As consumers look for ways to embrace personal style through a constantly evolving fashion experience, more clothing lending and rental services are arising that allow shoppers to try new items more regularly and diversify their wardrobe without owning everything.
Industry Implications
1. Fashion Rental Services - From on-demand app fashion rentals to P2P clothing lending platforms, rental-based fashion industry is growing exponentially to offer consumers budget-friendly options while also reducing fashion waste and clothing overconsumption.
2. Circular Fashion Economy - The fashion industry is embracing a circular economy as a means to reduce textile waste. An opportunity exists for entrepreneurs in businesses that incentivize garment re-use, such as upcycling, textile recycling, and utilizing waste fabric materials.
3. Online Fashion Marketplaces - With the rise of online clothing marketplaces that offer resale options, consumers are becoming more environmentally conscious. Business opportunities exist in the form of curated online marketplaces, consignment stores, and online auction networks.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
227,205 Total Clicks
Date Range:
May 15 — Jun 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Second-Hand Clothing Cafes
Second-Hand Clothing Cafes
The Newly Opened 'Pass the Baton' in Kyoto Also Has a Cafe
The newest Pass the Baton in Kyoto is the third recycled clothing store for the franchise. Although second-hand shops are nothing new in Japan, Pass the Baton has carved out a niche in its sale of... MORE
Upcycled Clothing Shops
Upcycled Clothing Shops
The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits
The Empty Shop is a traveling pop-up shop concept that recently completed its ten-day run in Antwerp. Previously, the Empty Shop had successfully popped up in Sao Paulo, Manchester and Barcelona.... MORE
P2P Clothing Rental Services
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
There are countless companies out there that offer clothing rentals, but Toronto’s Boro is a start-up that taps into the sharing economy, making it possible for locals to borrow from the... MORE
Shareable Fashion Collections
Shareable Fashion Collections
The 'ShareWear' Collection is Designed to Be Shared Among Consumers
A group of Swedish fashion designers have created a shareable fashion collection called ‘ShareWear.’ With the goal of making “ready-to-share the new ready-to-wear,” the... MORE
Experimental Fashion Libraries
Experimental Fashion Libraries
The Lena Fashion Library Allows Members to Borrow its Clothing
Instead of lending books, Amsterdam’s new Lena fashion library allows its members to borrow clothes from its extensive collection of designer apparel. With unlimited access to high quality... MORE
On-Demand Clothing Rentals
On-Demand Clothing Rentals
'Armarium' is an App-Based Platform for Clothing Rentals
‘Armarium’ is a new app that allows women to rent stylish clothing with nothing more than the touch of a button. In recent years, the sharing economy has made it easier for consumers to... MORE

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High End Rental Experiences
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Portable Organizational Wardrobes
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The Cosy Home Portable Clothes Closet Keeps Clothes Protected
Plus-Size Clothing Rentals
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Garment-Swapping Platforms
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Minimalist Design Flagships
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The Oiselle Flagship in Seattle Boasts Mobile Clothing Racks
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Holiday Clothing Donation Campaigns
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Unlimited Maternity Rentals
Unlimited Maternity Rentals
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Clothing Store Diners
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This New Concept Store by Urban Outfitters is a Food Court Eatery
play_circle_filledRecycled Clothing Campaigns
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H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
Rewarding Recycled Clothing Projects
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Target Will Swap Store Credit for Donated Clothes
Upcycled Magazine Racks
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This Magazine Holder is Made Out of Old Fishing Ropes
Social Media Clothing Communities
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Lingerie-Swapping Programs
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This Store Allows Customers to Trade in Old Clothes for New Underwear
Homeless-Helping Sock Companies
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This Non-Profit Organization Provides Socks for the Homeless
Upcycled Store Interiors
Upcycled Store Interiors
This Quirky Shoe Store Features Shelves Made from Car Windshields
Upcycled Denim Decor
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Danish Upcycler Annemette Magnus Uses Denim to Craft Beautiful Decor Pieces
Recycled Clothing Initiatives
Recycled Clothing Initiatives
H&M's New Global Change Award is in Honor Reclaimed Fashion Actions
Clothes Recycling Initiatives
Clothes Recycling Initiatives
Reformation's RefRecycle Asks Shoppers to Send in Old Outfits
Hemp-Infused Apparel
Hemp-Infused Apparel
This Company Makes Clothing Out of Organic Textiles and Renewable Materials
Upcycled Scarf Dresses
Upcycled Scarf Dresses
This Project for Lazy Fashionistas Turns Old Scarves into Homemade Dresses
Upcycled Vintage Fashion
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Literary Retail Takeovers
Literary Retail Takeovers
The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library
Invitation-Only Arts Associations
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Worn Clothing Swaps
Worn Clothing Swaps
Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
Futuristic Student Libraries
Futuristic Student Libraries
Zaha Hadid's Student Library is a State-of-the-Art Learning Center
Color-Coordinated Libraries (UPDATE)
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The Saraiva Bookstore is Organized to Invite Users to Browse
Bookless Libraries
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Florida Polytechnic University Has a Massive New Bookless Library
Clothing Swap Social Apps
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StyLend Will Allow Users to Lend Their Clothes for a Bit of Money
Unused Clothing Rental Services
Unused Clothing Rental Services
StyLend Turns Anyone's Closet into a Clothing Rental Service
Generational Clothes Swap Photography
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These Photos Show That Youth is in the Eye of the Beholder
Lounge-Worthy Libraries
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This Library was Designed by BC Architects for a School for Deaf Children
Monthly Menswear Clothing Subscriptions
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The Mr. Club Lets Men Borrow and Buy Outfits Monthly
Fashion Bartering Apps
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Swappi Helps Users Trade Clothes Via an App
Eco-Friendly Temporary Libraries
Eco-Friendly Temporary Libraries
The 'SUTD Library Pavilion' is Recyclable and Modern
Monthly Clothing Subscriptions
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Le Tote Lets Users Rent Full Outfits for $49 per Month
Frugal Fashion Rentals
Frugal Fashion Rentals
'Lavish Labels (Borrowed)!' Lends Luxury Clothing for Style on a Budget
Rentable Baby Clothes
Rentable Baby Clothes
Plum Gear is the "Netflix of Baby Clothes"
Complimentary Clothing Swaps
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The ‘Give + Take Swap Boutique' Lets You Shop for Free
Virtual Closet Swaps
Virtual Closet Swaps
ThredUP Uses Netflix Model to Help People Exchange Clothes