Consumers search for peer-to-peer shopping overseas
Implications - New, innovative platforms, often utilizing social media, are allowing consumers to buy, sell and trade goods with one another, no matter their location. The global implications of the P2P economy, and the possibility for cross-over between industries, such as travel and retail, should not be discounted by brands who wish to stay competitive in an ever-changing marketplace. More importantly, eliminating borders in P2P transactions suggests an ongoing preference for autonomy.
Workshop Question - How will the evolving P2P market impact your brand?
Trend Themes
1. P2P Economy - The growing trend of the P2P economy is allowing consumers to buy, sell, and trade goods with one another, no matter their location.
2. Social Platforms - Innovative platforms, often utilizing social media, are allowing consumers to connect, buy, and sell with one another globally.
3. Sharing Economy - The sharing economy is disrupting traditional industries by creating alternative ways for people to travel, shop, and source products globally.
Industry Implications
1. Travel Industry - The travel industry is being disrupted by P2P services connecting travelers with locals for authentic experiences that can't be found inside a traditional touristic industry.
2. E-commerce Industry - Social platforms are revolutionizing the e-commerce industry by providing peer-to-peer marketplaces that allow consumers to buy and sell without intermediaries.
3. Retail Industry - The retail industry is being disrupted by the sharing economy that is providing alternative ways for shoppers to purchase items without the need for traditional shopping experiences.
