The RETROKIT CROSS Pop-Up Features an Customer-Friendly Display
Katherine Pendrill — May 12, 2016 — Art & Design
References: retaildesignblog.net
This past summer, the design agency NBDC created the RETROKIT CROSS concept shop for domestic eyewear brands, clothes and bags. Drawing on elements of the past and future, the shop provided consumers with a unique shopping experience.
The RETROKIT CROSS was housed inside a cafe located near Gangnam Station in Seoul, South Korea. Unlike traditional stores, the merchandise was not hidden away in display cases, but rather out in the open for shoppers to interact with. The centerpiece of the store was a giant cross that was used to display all of the eyewear. To complement the imposing display, the designers used wooden accents to create a warm and inviting atmosphere.
The innovative eyewear pop-up demonstrates the shift towards more open retail spaces that invite customers to physically interact with the merchandise on display.
The RETROKIT CROSS was housed inside a cafe located near Gangnam Station in Seoul, South Korea. Unlike traditional stores, the merchandise was not hidden away in display cases, but rather out in the open for shoppers to interact with. The centerpiece of the store was a giant cross that was used to display all of the eyewear. To complement the imposing display, the designers used wooden accents to create a warm and inviting atmosphere.
The innovative eyewear pop-up demonstrates the shift towards more open retail spaces that invite customers to physically interact with the merchandise on display.
Trend Themes
1. Open Retail Spaces - The trend towards open retail spaces invites customers to physically interact with merchandise on display, creating a more engaging shopping experience.
2. Customer-friendly Displays - The use of customer-friendly displays, such as the giant cross in the RETROKIT CROSS pop-up, can attract and engage customers in new ways.
3. Unique Shopping Experiences - Creating unique shopping experiences, like the RETROKIT CROSS concept shop, can help brands stand out and build customer loyalty.
Industry Implications
1. Eyewear - The eyewear industry can benefit from adopting open-concept retail spaces to encourage customers to try on and explore different styles.
2. Fashion - The fashion industry can incorporate customer-friendly displays in pop-up shops to create a memorable and interactive shopping experience.
3. Design - The design industry can explore innovative ways to create unique and inviting retail spaces, enhancing the overall brand experience.
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