The Aritaum Mega Shop Spotlights Self-Care Brands with Distinct Stations
Laura McQuarrie — May 13, 2016 — Business
References: aritaum & retaildesignblog.net
Aritaum is a destination for skincare and cosmetic products in Korea that now has the nation's largest flagship store. In order to make the most of available space, the Aritaum Mega Shop embraces the popular shop-in-shop format to showcase brands like Laneige, Hanyul and more.
At the heart of the retail space is a center "stage," which offers a connection to the "backstage," or the previous Aritaum concept store. This center space branches off into several stations, which are designed in completely different ways from one another. For instance, one space looks like a vintage-inspired beauty salon, but is equipped with high-tech beauty mirrors where consumers can use virtual reality to model makeup products on themselves. Conversely, the section for men's products is styled like a relaxed "workroom," that facilitates interaction and testing.
At the heart of the retail space is a center "stage," which offers a connection to the "backstage," or the previous Aritaum concept store. This center space branches off into several stations, which are designed in completely different ways from one another. For instance, one space looks like a vintage-inspired beauty salon, but is equipped with high-tech beauty mirrors where consumers can use virtual reality to model makeup products on themselves. Conversely, the section for men's products is styled like a relaxed "workroom," that facilitates interaction and testing.
Trend Themes
1. Shop-in-shop Retailing - As retailers look to utilize available space, the shop-in-shop format is becoming popular with distinct stations for showcasing products.
2. Virtual Reality Shopping - Incorporating high-tech beauty mirrors with virtual reality capabilities into retail spaces can offer customers a unique and personalized shopping experience.
3. Gender-specific Retail Spaces - Separating retail spaces by gender and styling them accordingly can help create a more welcoming and comfortable shopping experience for consumers.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can take advantage of shop-in-shop retailing with distinct stations and virtual reality technology to enhance the customer experience.
2. Fashion and Apparel - The fashion and apparel industry can create gender-specific retail spaces to better cater to the needs and preferences of different customers.
3. Home Decor and Furnishings - The home decor and furnishings industry can benefit from implementing shop-in-shop retailing with distinct stations to showcase different home decor styles and trends.
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