Wearables focused on non-fitness health have a more preparatory goal
Implications - The rise of fitness trackers marks a society-wide focus on productivity; however, as the health wave grows, consumers focus more on prevention. This has resulted in wearables designed to detect potential health risks, placing physical activity second to general health. This speaks to a shift in priorities regarding health, and particularly for consumers 55+ year's of age.
Workshop Question - While many brands offer solutions to solve problems after they occur, where can you come in to offer preemptive solutions?
Trend Themes
1. Preventative Health Wearables - Wearables are shifting their focus from fitness to preventative health, indicating a trend towards consumers prioritizing general health over physical activity.
2. Connected Health Trackers - The rise of IoT and connected devices has enabled the production of a variety of health trackers, providing users with more detailed information and insights into their health.
3. Safety Wearables - GPS-enabled wearables are becoming more popular for children, the elderly, and the special needs community to help keep them safe and independent.
Industry Implications
1. Health Tech - The shift towards preventative health wearables and connected health trackers presents opportunities for companies working in the health tech industry to develop innovative products that enable consumers to take a proactive approach to their health.
2. Iot - The increasing prevalence of connected health trackers and safety wearables demonstrates the opportunities for the IoT industry to provide innovative solutions for a variety of health and safety concerns.
3. Elder Care - The development of safety wearables and senior health trackers indicates the potential for elder care industries to implement new technologies that improve the lives and safety of elderly citizens.
