Gatorade Honors Serena Williams with the 'Serena 21' Campaign
Christopher Magsambol — September 8, 2015 — Art & Design
References: washingtonpost & huffingtonpost
As Serena Williams approaches making tennis history with a possible career grand slam, Gatorade is cheering her on with its 'Serena 21' art series.
The campaign involves an emotional commercial and a series of murals throughout New York City. The commercial by Gatorade uses old footage of Williams as a kid predicting future growth to stardom. Coinciding with the US Open held in New York, Gatorade is attempting to capitalize on a possibly historic accomplishment by Williams. In an ongoing effort, Gatorade asked fans all over the world to create 21 pieces of art to celebrate the number of all of Williams' major championships.
Some of those works were used to immortalize and honor the tennis star in the various detailed murals.
The campaign involves an emotional commercial and a series of murals throughout New York City. The commercial by Gatorade uses old footage of Williams as a kid predicting future growth to stardom. Coinciding with the US Open held in New York, Gatorade is attempting to capitalize on a possibly historic accomplishment by Williams. In an ongoing effort, Gatorade asked fans all over the world to create 21 pieces of art to celebrate the number of all of Williams' major championships.
Some of those works were used to immortalize and honor the tennis star in the various detailed murals.
Trend Themes
1. Athlete Tribute Campaigns - Creating brand campaigns that honor and celebrate influential athletes can have a positive impact on brand image and customer loyalty.
2. Emotional Advertising - Using sentimental and reflective content in advertising can evoke strong emotional connections with consumers and create brand loyalty.
3. Artistic Brand Collaborations - Partnering with artists to create brand-inspired art can generate unique and engaging content for marketing campaigns.
Industry Implications
1. Sports Apparel - Partnering with athletes to create unique campaigns and art can increase brand recognition and customer loyalty for sports apparel companies.
2. Beverage - Creating brand campaigns and art to honor influential athletes can improve overall brand image and consumer perceptions in the beverage industry.
3. Advertising - Developing emotional and artistically driven content for brand advertising can improve brand image and recognition in the advertising industry.
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