This Page One Bookstore in Hong Kong Features Experiential Spaces
Rahul Kalvapalle — June 3, 2015 — Business
References: pageonegroup & wgsn
The Page One bookstore in Hong Kong has a massively revamped store that has a special focus on giving shoppers a more experiential book browsing and shopping experience. While rent in Hong Kong has risen to stratospheric levels, that hasn't stopped Page One from expanding its space.
The revamped store is located in Harbour City, Hong Kong's busiest shopping mall. It occupies a space of 35,000 square feet and includes a bakery, a restaurant, an outdoor garden, a stationery and gifts section and a whole new addition of lifestyle and interior retail offerings.
The expanding and revamping of the Page One bookstore is part of a growing movement in Hong Kong to create engaging experiential space rather than simply stocking store shelves with merchandise. It looks like the retail movement in Hong Kong is turning a page, and Page One is among those leading the way.
The revamped store is located in Harbour City, Hong Kong's busiest shopping mall. It occupies a space of 35,000 square feet and includes a bakery, a restaurant, an outdoor garden, a stationery and gifts section and a whole new addition of lifestyle and interior retail offerings.
The expanding and revamping of the Page One bookstore is part of a growing movement in Hong Kong to create engaging experiential space rather than simply stocking store shelves with merchandise. It looks like the retail movement in Hong Kong is turning a page, and Page One is among those leading the way.
Trend Themes
1. Experiential Retail - The growing trend of creating engaging experiential spaces in retail offers opportunities for businesses to enhance the shopping experience and attract customers.
2. Expanded Retail Offerings - The expansion of retail offerings beyond books, such as bakeries, restaurants, and lifestyle products, presents opportunities for businesses to diversify their revenue streams and cater to a wider range of customer preferences.
3. Revamping Traditional Spaces - The revamping of traditional bookstores into multi-functional spaces showcases the potential for businesses to transform their existing infrastructure and adapt to changing consumer demands.
Industry Implications
1. Retail - The retail industry can leverage the trend of experiential retail to create innovative store concepts that prioritize customer engagement and drive sales.
2. Food & Beverage - The food and beverage industry can explore partnerships with bookstores to provide dining options, as demonstrated by the inclusion of a bakery and restaurant in the Page One bookstore.
3. Home Decor - The home decor industry can collaborate with bookstores to offer lifestyle and interior retail products, expanding their customer reach and creating unique shopping destinations.
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