The alcohol industry is often obsessed with luxury and brand status, which is something that's particular noticeable with these wine packaging designs that traditionally place a distinct emphasis on grabbing attention and satisfying the consumer before they've even popped open the bottle. As the luxury market continues to expand to new and unexpected heights, we're seeing brands try things like limited edition packaging and packaging that changes with the year to effectively break down traditional notions regarding how to establish a branding identity.
As the push towards beverages like craft beer and nostalgic cocktails increases the market share for unexpected products, it's clear that brands are going above and beyond in wine packaging designs to keep up.
70 Wine Packaging Designs
70
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
69
Paper-Based Beverage Branding
Paperboy Wine Packaging is the Ultimate Eco-Friendly Vino Vessel
68
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
67
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
66
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
65
Topographic Wine Packaging
The Waddesdon Wine Rothschild Collection Features a Map Design
64
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
63
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
62
Therapeutic Wine Branding
The Therapist Bottles Humorously Suggests Wine Therapy
61
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
60
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
59
Luxe Leopard-Print Wines
The New Moet & Chandon Fine Wine is Roaring with Luxury
58
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
57
Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
56
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
55
Cartoony Wine Bottles
Constantin Bolimond's Concept Cartoon Wine Bottles Feature the Simpsons
54
Superhero-Inspired Wines
Hey Malbec's Comic Book Wine Saves Wine Lovers from Boring Packaging
53
Explicit Wine-Paired Branding
The Pepperjack Packaging Shows it Should be Drank with Meat
52
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
51
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
50
Juxtaposed Culture Wine Branding
The Foreign Affair Winery Design Merges Two Cultures
49
Frosting-Inspired Wine Labels
McGuigan's 20th Anniversary Wine Bottle Resembles a White Sheet Cake
48
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
47
Droplet Wine Branding
The Vin de Loire Design Has a Minimalist Look
46
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
45
Embroidery Wine Bottles
Vlahiko's Dark Wine Bottle Packaging Has Colorful Stitch Detailing
44
Astrological Wines
Loxarel's Cora is a Biodynamic Wine That's Influenced by Lunar & Planet Cycles
43
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
42
Retro Square Wine Bottles
The California Square Wine Bottle is Elegant and Vintage Rectangular
41
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
40
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
39
Cannibal Chianti Collections
Silence of the Lambs Wine Pairs Particularly Well with Very Rare Meat
38
Minimal Medieval Fantasy Wines
The Wines of Westeros Represent Different Game of Thrones Houses
37
Location-Specific Wine Bottles
Anecoop Winery's Product Packaging is Varied for Different Markets
36
Ethical Vino Companies
The VSPT Wine Group Recognized for Its Social and Environmental Approach
35
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
34
Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
33
Sporty Souvenir Wines
Lidio Carraro's World Cup Bottle is Presented Like a Trophy
32
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
31
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
30
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
29
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
28
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
27
Caricaturistic Wine Bottles
Tyrrell's Funny Wine Bottles for Lost Block Are Comically Triumphant
26
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
25
Peeking Pinot Branding
El Espia Wine Packaging is Veiled in Mystery
24
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
23
Soccer-Inspired Wines
The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field
22
Sassy Wine Branding
Shameless Hussy's Wine Bottle Labels Feature Bold Lipstick Doodles
21
Prisoner-Rehabilitating Wine Brands
Gorgona Wine Uses Prisoners to Create Their White Wine
20
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
19
Tasty Trekkie Wines
These Designer Star Trek Wines Let Trekkies Drink Long and Prosper
18
Sensuous Literary Wines
The Official Fifty Shades of Grey Wine Will Excite Fans of the Novels
17
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
16
Earthy Wine Branding
Moolanda Takes its Name from the Aboriginal Culture
15
Romantic Literary Wines
These Wines Take Inspiration from Elizabeth Bennet and Mr. Darcy
14
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
13
Tastefully Canned Wine
The Union Wine Company Introduces the 'Beerification' of Wine
12
Handpainted Wine Branding
Each of 96 Wines' Wine Label Designs Are Individually Painted
11
Scandinavian Wine Bottles
Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
10
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
9
Illustrative Fantasy Wines
These Customized Game of Thrones Wine Bottles Come in a Box Set
8
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
7
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
6
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
5
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
4
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
3
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
2
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
1
Rock Band Booze Branding
KISS Zin Fire Wine Packs Peppery Notes and a Rock Band Attitude
Related Ideas
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Crystal Bottled Luxury Fragrances
Dior and Baccarat Designs the Limited-Edition Sauvage Elixir
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Limited-Edition Winery Luggage Ranges
The Silver Oak Wines x Paravel Aviator Trunk is Demure
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Opulent Holiday-Edition Cognacs
Remy Martin Introduced its 'Reach for the Stars' Collection
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Jeweler-Created Rum Bottles
This Havana Club Añejo 7 Años Bottle by Jonathan Raksha is Dazzling
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Hand-Painted Tequila Bottles
Maestro Dobel Atelier: Trajineras Edition Honors Mexican Artistry
Artistic Wine Opener Designs
Maison Forest & Audiard Introduces a Wine Opener Crafted in Bronze
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Accessible French Sparkling Wines
Freixenet Brut Royal and Rosé Royal are Elegantly Packaged
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Sustainably Packaged White Wines
Wise Wolf Sauvignon Blanc is Packaged in Recycled Glass and More
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Plastic-Free Champagne Packaging
Amcor Capsules and Moët & Chandon Partnered on Plastic-Free Foil
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Recycled Own-Brand Product Packaging
ALDI Washing Up Liquid is Now Packaged in rPET Bottles
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Upcycled Wine Brands
Rotterdam Urban Winery Addresses the Food Waste Crisis
Ultra-Elegant Glassware Designs
Stefanie Hering Recently Expanded Its Domain Glass Series
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Mini Boxed Wine Products
The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Aluminum Gin Bottles
Hyke is Introducing a New Aluminum Bottle Collaboration with Vetroplas
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging